1. A Global Strategy for BBC.com Kym NiblockManaging Director BBC.com

2. BBC Worldwide – this is what we do Magazines Sales &Distribution Home Entertainment GlobalBrands Channels Digital Media Content &Production

3. Run film

5. Most popular distributor

6. BBC Showcase - 500 buyers

8. 1 in 4 UK adults reads a BBC title

9. 49 licensed editions in 55 territories

12. In over 100 countries worldwide

14. Top Gear Australia on SBS

16. Doctor Who

18. YouTube / MySpace

19. iTunes / Sony PSP

20. Mobile

22. BBC Worldwide – this is what we do Magazines Sales &Distribution Home Entertainment GlobalBrands Channels Digital Media Content &Production

23. What is BBC.com? BBC.co.uk BBC.com

24. BBC.com

25. Aus1.2m BBC.com reach EMEA(ex-UK) 8m AMERICAS 10m APAC 8m

26. 1. 6. Worldly Wise MildMainstreamers 2. 5. OpenOptimists FamilyFocussed 3. CuriousConnecteds 4. CulturedContenteds BBC.com Audience Source: The futures company

27. 1. Worldly Wise 6. MildMainstreamers 2. 5. OpenOptimists FamilyFocussed 3. 4. CuriousConnecteds CulturedContenteds BBC.com Audience Source: The futures company

28. 100 7 10 11 10 13 19 90 15 13 37 Mild Mainstreamers 20 13 21 80 3 55 17 11 70 Family Focussed 25 16 27 60 16 Cultured Contenteds 29 25 50 17 49 21 16 Curious Connecteds 40 16 22 3 15 15 10 30 6 5 15 Open Optimists 6 7 20 14 17 23 23 20 Worldly Wise 17 18 16 10 6 8 4 0 US India France Germany Hong Kong Ghana Australia Total BBC.com Audience Source: The futures company

29. 100 7 10 11 10 13 19 90 15 13 37 Mild Mainstreamers 20 13 21 80 3 55 17 11 70 Family Focussed 25 16 27 60 16 Cultured Contenteds 29 25 50 17 49 21 16 Curious Connecteds 40 16 22 3 15 15 10 30 6 5 15 Open Optimists 6 7 20 14 17 23 23 20 Worldly Wise 17 18 16 10 6 8 4 0 US India France Germany Hong Kong Ghana Australia Total BBC.com Audience Source: The futures company

30. 1. Worldly Wise Older, successful and wealthy. Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics

31. 2. Curious Connecteds Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world

32. 4. Cultured Contenteds Materially satisfied individuals who are interested in science & technology, environmental issues

33. Revenue Strategy Ads

34. Your BBC.com Team

35. New - Revenue

36. New - Localization / Personalization

37. New Content

38. US National? India National? Europe Regional? Localisation Personalisation Personalisation Engagement Localisation Aspirations – Global Editions Consumers Geo-IP filtering International template Content

39. BBC Worldwide – this is what we do Magazines Sales &Distribution Home Entertainment GlobalBrands Channels Digital Media Content &Production

40. BBC News BBC Worldwide Ecommerce Display Advertising Aspirations – New Content Third Parties Revenue Opportunities

41. Germany Australia Aspirations – New Content / Global Editions

42. Aspirations – Video On Demand

43. iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone iPlayer on Nokia N96 iPlayer on Wii / PS3 Aspirations – Video On Demand

44. Q&As