1. Fresh Content Served Daily
Fresh Content Served Daily

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5. OUR CLIENTS
OUR SYNDICATION RELATIONSHIPS
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8. B2b Video Case Study
Loeb & Loeb LLP’s Advanced Media & Technology
Group Presents “Media Mindshare Leadership Series”
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9. Objectives
Loeb & Loeb Case Study
Demonstrate expertise + active high level involvement in
Social Media Law services + in depth knowledge of evolving
legislation + best practices, issues and legal considerations for
Fortune 500 companies utilizing Social Media in Advertising
and Marketing campaigns
Lead by example: Work in Social Media = Use Social Media
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10. Results
Loeb & Loeb Case Study
Increased B2B Awareness of Loeb & Loeb’s Social Media
Law expertise
Industry Award Recognition and speaking
engagement opportunity
Heightened Press Awareness of Series, Loeb’s Expertise
and media coverage of series secured
Success of campaign and content led to resigning project
for a 2nd season plus additional content and
strategy services.
Signing of a new Fortune 500 clientfor a 2nd season
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11. B2c Video Case Study
K·Swiss
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12. K·Swiss Video Campaign
What It Would Look Like NOW?
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13. Redefining and
Refreshing
USER GENERATED
CONTENT
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14. WAS: videos, music and other media
uploaded to Youtube
IS: videos and music, BUT ALSO
Tweets, Likes, Comments, +’s, Pinning,
Polling Results
Other interactivity that can be mined for
content
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15. UGC 2.0 Case Study
Spike TV + SodaHead + Public = New Web Series!
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16. Helping Online Video Define Online Video
Exclusive content for UStream interest verticals
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17. Take Aways
1) Demonstrate Expertise in Field w/ Online Video.
2) Redefine User Generated Content
Consider UGC content a data source to create new content and
capture audience attention
3) Nevermind which platforms YOU prefer
Publish your content where your audience lives
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18. @AmosContent
FB/AmosContentGroup
+AmosContentGroup
AmosContentGroup.com
Shawn@AmosContentGroup.com
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