2. Examining Bad-News Strategies Unfavorable news in business doesnt always fall into neat categories. To successfully convey bad news, writers must carefully consider the audience, purpose, and context. Experienced business communicators understand that their approaches to negative news must be flexible. Fill in the blank with the most appropriate answer. Your goal in using the indirect strategy is to be a communicator. Read the following scenario, and answer the following question. Printing and copyin.