2. IVR
• Interactive
• Inbound
• Outbound Robocalls
• Premium Rate Numbers:
• 900
• CIC Codes
• Automated Credit Card
• Pound Codes
• Direct Carrier Billing
• Premium SMS
Providing Interactive Telephone for the World
Interactive Telephone Services
Heal the World 800 #
(Super Bowl XXVII)

3. Established in 1989

4. Media, Brands, Advertisers, Advertising Agencies
Our customers remain the same.

5. MOBILE
HAS
CHANGED
EVERYTHING

6. Some of us will have the
mobile number we have today
for the rest of our life!
YOUR PHONE # IS YOUR
MOBILE-DIGITAL DNA

7. 2014 Average Minutes per Day
• Radio: 88 mins
• Mobile (non-voice): 171 mins
Sources: eMarketer Sept 2014; Advertising Age Marketing Fact Pack 2015
Traditional Media Consumption Continues to Drop

8. • Innovative Text Message Marketing Platforms
• Customized mobile consumer engagement solutions
• Mobile Microsite production - responsive design + development
• Turn-key mobile promotion execution & management.
• Mobile app development
We provide the ECO SYSTEM of MOBILE all under one roof!
Utilizing Programmatic buying, DSP’s, Social and RTB
networks we plan, buy, execute, optimize and measure
mobile advertising campaigns across devices.
Video – Mobile - Display - Retargeting
We provide a unique blend of technology and mobile agency services

9. Text Message Marketing
The Workhorse of Mobile Marketing

10. Text Message Marketing
FEATURES
• Instant Winner
• Online Registration Widget
• API Hook-ups
• Removes Opt-outs automatically

11. 11
Bank of America Sponsors Bryant Park Summer Film Festival
SMS Movie Trivia Program – part of activation components
Dynamic SMS Brand Activation @ Events!
Each Week consumers will be asked to engage in an SMS trivia game that entails questions
about the up-coming featured movie, the fastest correct answer for each question will be
notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.
* SMS custom functionality built to engage in timed SMS text communication with ability to
score in real time with a web based admin system and scoreboard for people “keeping score”.

12. Web Design
Mobile Landing Pages
Present a unique experience
to visitors on their phones
or tablets.

13. 13
Dual mobile platform login and voting authentication functionality.

14. Mobile App development
• Our integrated company – Advanced Mobile, LLC designs and develops custom mobile applications for businesses
and brands creating compelling enterprise solutions and platforms. We leverage our technology allowing customers
to cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of
mobile operating systems including, iOS and Android.
• Our solutions are carrier agnostic resulting in the greatest audience reach. We also develop for the iPad and
Android based Tablets. We have delivered turnkey mobile services since 2004 and are proud of a customer list that
boasts national and global organizations across a wide range of industries. For the majority of these commitments
we have deployed custom solutions and software which seamlessly handled multiple, complex and real‐time data
feeds. We have developed mobile solutions for CBS College for CBS College Sports, Turner Sports, AT&T, IBM,
US Lacrosse, USA Hockey, the USGA, The Golf Channel, American Express, NBC Sports Group.

15. 15

16. 16
Mobile-Social Engagement
ENGAGE AND ACQUIRE is the common thread goal in all of
our campaigns. - RECRUITMENT – ENROLLMENT – LOYALTY – LEASING.
Acquiring data and audience insights allows us to continually optimize
spending as well as success, as we manage reaching the right audience
with the right message, which gets us marketers the best results!

17. MOBILE TARGETED ADVERTISING
The Power of Targeting
Mobile advertising on websites and inside apps allows for precision targeting like you’ve never
seen before. The building blocks of campaign design include:
GEO-FENCING
No more wasted spend – only advertise to users within an area
defined by zipcode, radius, or unique polygon.
DEMO-TARGETING
Only reach the users who meet a target profile of interest,
behavior, level of education, group association…
DAYPARTING & GEO-TARGETING/CONQUESTING
Spend ad dollars whenever and wherever makes the most sense –
i.e., target nurses working night shift at local critical care facilities.

18. Turning traditional awareness
into mobile engagement IS what WE do.
ATS Mobile strategists have
a minimum 15 years
media and marketing
experience, in planning,
placing and promoting
brands and businesses
through both traditional
and digital media channels

19. Mobile Advertising and
Audience Targeting
• Social Media
• All Mobile Ad Networks
• Direct to Publisher
• Native Apps
• Daily A-B Analysis
• Optimization
No “Cookie Cutter”
Mobile Ad Campaigns

20. 20
WEB-BASED IN-APP
Will run on a web page just
like an online campaign,
restricted to mobile device
Runs only within apps
downloaded to smart phones
Dual HTML5/Flash
publishing, or GIF/JPG
recommended
Same creative file type
restrictions
Platform targetable, or
agnostic
Platform targetable, or
agnostic
Some rich media options More rich media options,
availability well-documented
Some ad sizes can run on
feature phones as well as
smartphones and tablets
Will not run on feature
phones, will run on smart
phones and tablets
MOBILE TARGETED ADVERTISING
Mobile Display Targeting Options

21. 21
MOBILE TARGETED ADVERTISING
Optimizing Standard Banners
The most common and usually lowest-CPM ad inventory
is found with standard still image banners. Lower prices
allow a larger number of impressions, but care must be
taken to design creative that rises above the noise.
^ Clear call to action &
simulated interactivity.
Use bulk impressions to reinforce brand messaging.
^
^ High contrast & clean text.

22. 22
In the app or web space, expandable rich media ad
components allow a tremendous variety of features
within the ad unit itself.
MOBILE TARGETED ADVERTISING
Expandable Rich Media

23. 23
MOBILE TARGETED ADVERTISING
Mobilized Landing Pages
& Lead Tracking
The most important part of
successfully executing a mobile ad
campaign is sending interested users
to a mobile-optimized destination.

24. 24
MOBILE TARGETED ADVERTISING
Instant Backend Access & Follow-Up

25. 25
MOBILE DISPLAY AD BANNER EXPANDED AD : TEXT OR CLICK LANDING PAGE

26. 26
A recent highlight from our
MOBILE recruitment with Holland Trucking…
The wide-ranging campaign received over
4.43 million impressions via mobile devices,
and the ad banners achieved 22,000 total
clicks resulting in a 0.60% CTR. The direct
link in the campaign flow to the company’s
mobile site and application page resulted in
increased traffic on the company’s
employment page
To maximize efficiency for Holland’s ad budget, ATS
Mobile launched its mobile ad platform to include geo
fencing- the ability to serve mobile ads to potential
recruits within a five mile radius of pre-determined truck
stops in Holland’s Midwestern footprint

27. 27
Our “ Hybrid” Strategy…
In a nutshell, many companies large and small are just now understanding and developing Mobile-Social
marketing strategies to take engagement, and talent acquisition to a higher level.
We are finding that today’s approach to a successful ongoing recruiting advertising campaign starts with a
“laser focus” approach on the demographics and intentions of the right hire, rather than“casting a net” over
a broad area and seeing who “swims in.”
This Mobile-Social strategy is very cost effective and limits the waste a company might find with traditional
media. With numerous positions to fill, you can focus on specific jobs in specific areas utilizing very
analytical data to engage the exact community of people you want to interview for the position.
RELEVANCE RAISE RESPONSE RATES!
We take you from "aim & pray" to "control & know"

28. Article today>>> Facebook reported its fourth quarter earnings, and said
that of its 1.39 billion monthly active users, 1.19 billion of them used the
company’s mobile tools, up 26 percent from the same time a year ago.
“Their focus has been on driving their audience from desktop to mobile,”
Josephson said, “and they’ve done it really successfully.

29. 29
SOCIAL-MOBILE ADVERTISING
Targeting PEOPLE not PLACES
Traditional mobile ad buying is based on
geography, basic demographics and device – i.e.,
“serve this ad to tablet users 21+ within a 1-mile
radius of Abington Hospital.”
Ad targeting on social networks is entirely different
and extremely powerful. Instead of just casting a
net over a strategic geographic area, these
platforms allow you to pinpoint precisely the users
who are most likely to be interested in what you’re
promoting. Where do these networks get their
data? We all volunteer it, every day!

30. 30
SOCIAL-MOBILE ADVERTISING
Facebook “Lookalike” Modeling
Facebook’s powerful ad platform is designed to
target native ads to the users most likely to
respond. This is done with a combination of
geographic definition and user traits –
demographics, interests, and behaviors.

31. 31
A recent highlight from our
MOBILE recruitment with UNION HOSPITAL …
On Facebook, we are targeting custom audiences of nurses
within a 25mi radius of Union Hospital, as well as nurses working
for competitive health centers in surrounding counties. This is
combined with geotargeted ads across the same footprint,
generating broad awareness.
With over 140,000 total impressions and a reach of 3,550
unique Facebook users, we’ve activated 34 leads in the first 2
weeks of flight. Additionally, we’ve logged more than a dozen new
likes on the Union page and 200 points of engagement (post likes,
comments and shares).

32. 32
A recent highlight from our
MOBILE recruitment with ALDI …
We've served 300,000 sessions to 225,000 UNIQUE users.
The best-performing ad generated 13,624 clicks, more than
1,300 likes and comments and also 1,300 shares.
Mobile devices account for 81.33% of click throughs;
followed by Tablets (9.7%) and Desktop (9%). 37.5% of
users use Samsung devices; 34% use Apple.
Biggest single day so far was Sept. 8th - 10,056 users or
about 7 unique users visiting landing pages per minute.

33. 33
When it comes to job seekers, retargeting can be a great way to keep your company top
of mind and encourage wearied job seekers to begin or to complete a job application.
From a technical standpoint, you place a special retargeting
pixel (the single line of code needed to track site visitors) on
your careers page and serve recruiting-focused ads to those
pages’ visitors.

34. 34

35. 35
SOCIAL-MOBILE ADVERTISING
LinkedIn Targeting: Industries, Titles
& Groups
Beyond the traditional LinkedIn Job postings, recruiters can
design a brand-building recruitment campaign using native ads
on users’ homepage feeds.

36. 36
Define your
Define your
Define your
GOALS.
AUDIENCE.
INVESTMENT.
How many applicants do you expect?
How can you maximize each brand impression?
How will you define success?
What is the area you want to focus on?
What are some aspects of an ideal target?
What are your strongest non-digital channels?
Who exactly are you trying to reach?
How long is the recruitment window?
How many positions are open?
What % of your budget can shift into mobile?
1
2
3

37. 37
Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
But the process can
become confusing
fast.

38. 38
Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
But the process can
become confusing
fast.
Let’s simplify.

39. 39
Platform Access to come …

40. 40
Thank you
Scott Bronenberg
ATS Mobile
Work: 610-994-1850
Scottb@atsmobile.com
IT DOESN'T TAKE A BIG BUDGET.
IT TAKES BIG IDEAS AND SMART EXECUTION.