Intro to Purplegator

1. Some of us will have the
mobile number we have today
for the rest of our life!
YOUR PHONE # IS YOUR
DIGITAL DNA

2. Established in 1989
An aerial view of our 28 years in business, evolving
technology and expertise to engage consumers of TODAY!

3. • MetLife
• New Balance
• Buffalo Wild Wings
• SPRINT
• Bank of America
• Mt. Gay Rum
• Staples
• Metzeler
• Franklin Sports
• Party City
• ALDI Supermarkets
• Arnold Palmer Classic
• Wings to Go
• Westin Lake LV
• CNN Heroes
• CheerWine
A “Backroom” partner for MOBILE execution and
strategy for agencies and their clients …

4. INSIGHT. STRATEGY. EXECUTION.
1105 First Ave., Suite 105
King of Prussia, PA 19406

5. • President - Bob Bentz
• Scott Bronenberg

6. • President Bob Bentz
• Scott Bronenberg

7. World Headquarters
King of Prussia, PA
next to Valley Forge Casino

8. As engagement and acquisition strategists, we’re in the business of
creating customized solutions for our clients.
We listen to your business challenges and goals. We learn your
company’s infrastructure and working process.
Then we deploy the best Gators for the job, with our aim to reach and
exceed expectations, with measurable return on investment.

9. Purplegator helps establish and interpret consumer insight
and turn it into an advantage over your competition.
Purplegator provides services that include but are not limited to …
PRECISE AD TARGETING
Building audiences, and using 1st party consumer data
intelligence for placing
Programmatic media on social and mobile platforms to
engage the most relevant, and most responsive target
audiences in your geo footprint

10. The Purplegator helps establish and interpret consumer insight
and turn it into an advantage over your competition.
The Purplegator provides services that include …
MOBILE VIDEO and High Impact Advertising
The era of the 30-second spot is
over – we produce and place highly engaging
ads that maximize the moment, and build the equity of the brand.

11. The Purplegator helps establish and interpret consumer insight
and turn it into an advantage over your competition.
The Purplegator provides services that include …
INTERACTIVE ENGAGEMENT
Industry pioneer in text message
marketing, keeping your consumers
engaged and informed, creating a 1 on 1
intimate brand to hand communication line
with your core consumers

12. The Purplegator helps establish and interpret consumer insight
and turn it into an advantage over your competition.
The Purplegator provides services that include …
LIVE EVENTS
Bring digital engagement to
the real world with our
innovative game platforms, and other
engage and acquire promotions.
“Digital Grassroots”

13. The Purplegator helps establish and interpret consumer insight
and turn it into an advantage over your competition.
The Purplegator provides services that include …
WEB DESIGN AND DEVELOPMENT
Our systems can securely handle
thousands of users and gigs of
data without breaking a sweat.

14. The Purplegator helps establish and interpret consumer insight
and turn it into an advantage over your competition.
The Purplegator provides services that include …
MEASUREABLE RESULTS
Our campaigns provide concrete
results, extending beyond “impressions”
with attributable conversions and ROI.

15. WE TAKE
MONEYBALL
STRATEGY
& MIX IT WITH
MAD MEN
ARTISTRY

16. How strong is your consumer connection?
MOBILE is BIGGER than just branding, its an opportunity to be apart of a consumers daily life

17. SOME OF OUR GATOR-IZED CLIENTS

19. Our Acct. Management team will consist at its foundation the following:
Primary Lead Account Strategist: Scott Bronenberg
Creative Director: Chris Wall
In Store-Interactive Specialist and Designer: Paolo Chiaverelli
Social Media Manager: Barb Breeser
Creative assistant: Catie McDonnell
Videographer: Michael Candelori

20. Our focus will be to BRANDTAIL at a local level
• BRANDTAILING = is the “building of a brand over time while building sales overnight“ – Jordan Zimmerman

21. In additional to building the brand we’ll look to enhance the following
business segments:
Catering
LUNCH business revenue
On line Ordering
Overall store traffic lift
Targeting the local business communities with
mobile social advertising, targeting
procurement officers, as well as other key
targets in the geo proximity on social mobile
channels …
Nov-Dec. OUTLOOK for half baked ideas:
1. Holiday Party - Catering Mobi-AD Campaign
2. 12 Days of Christmas Recipes
3. Christmas Cookie cooking event (FB Live)
4. Instore sampling, wine pairing – (FB LIVE)

22. Some of the primary ingredients that we’ll use in our sauce will also include…
• SEO – SEM enhancements to keyword searches and organic traffic growth – see
ranker report provided for more insight, and targeting strategy discussion
• Web Enhancements and Modifications...
• We have seen positive growth with client ML Pizza, with our recent web
enhancements and SEO efforts … (see graph)
Main Line Pizza Harrisburg Floors

23. WE SPEND 2x MORE TIME WITH MOBILE THAN RADIO
Data Source: eMarketer 2016

24. THE BIG GAP: MOBILE SPENDING VS. MOBILE CONSUMPTION
When Will Mobile Get Its Fair Share?
% of Time Spent in Media vs. % of Advertising Spending
Data Source: Meeker Report 2016
PRINT RADIO TELEVISION INTERNET MOBILE
Spend

25. Mobile/Digital Advertising Strategy

26. MOBILE’S MOST IMPORTANT ADVANTAGE
Pinpoint Targeting
You Only Pay to Reach Your Best Customers
• Geotargeting
• Geofencing
• Geoconquesting
• Demographics
• Interests
• Email addresses / phone numbers
• Retargeting
• Dayparting
As Opposed to Traditional Media…
Think People, Not Places

27. EMAIL ADDRESSES
PLATINUM PROSPECTS
One mobile advertising target group will be your email list!

28. VIDEO
COMPONENTS OF MOBILE ADVERTISING
• YouTube Pre-roll
• Mobile Display
• Facebook
• Instagram
• Snapchat
CINEMAGRAPH
The new “moving picture”
If a Picture is Worth a Thousand Words, How
Much is a Video Worth?

29. FACEBOOK MOBILE ADVERTISING
Precise ad targeting to people in your geo
footprint (10-15 MILE RADIUS).
i.e. EAGLES - flyers FANS, Moms with kids
Birthdays, Local Groups
- Competitor look-a-like audiences
- Adjacent Interests (sports groups,
schools in the area, etc.)
- HH +$?
- 11a-1p weekday daily lunch advertising
on-going … with events and promotion
higlhlighted

30. FACEBOOK MOBILE ADVERTISING
FACEBOOK CAROUSEL

31. INSTAGRAM MOBILE ADVERTISING
INSTAGRAM
The younger, female skew and
beautiful pictures on Instagram
are ideal for creating interest in
your store with aspirational
imagery.

32. LEAD CAPTURE
LANDING PAGE
When a customer taps on
any of your ad she will be
sent to a custom landing
page.
MOBILE
DISPLAY
IN-APP
NETWORKS
FACEBOOK INSTAGRAM

33. YOUR INFORMATION IS ALWAYS AVAILABLE
OPTIONAL
Consumer
Dashboard
 Manage, Sort, & Track
Consumers
 See Results in Real
Time

34. COMPLETE ENGAGE AND ACQUIRE ACTION
GENERATE
AWARENESS
BUILD
ENGAGEMENT ACQUIRE
NEW CUSTOMERS
• Social media advertising
• In app ads
• Retargeting
• Email list targeting
Optional Custom
mobile landing page
Access your leads through your
dashboard

35. TARGETED MOBILE FOLLOW UP: TEXT
TEXT MARKETING
Reach out to your database
using text messages.
TRY IT!

36. • SEO SEM PPC
• OMNICHANNEL AD Targeting Strategy
• In-store promotional planning and coordination
• ALL Creative Design
(LOGO, WEB, MENU, DIGITAL BANNERS, PRINT, DIRECT MAIL, OUTDOOR)
• Media Placement – Across all mediums – traditional and non traditional
• Landing Page Development & Hosting
• Website Hosting
• Video Production
• Daily/Weekly ad campaign Monitoring
• A-B Testing
• Optimization
• Monthly Performance Analysis and forecasting meetings for future planning and
strategy execution optimization
OUR SERVICES Include, but not limited to

37. First Quarter “Scripted Game Plan”
• Optimize target audiences for social mobile advertising
• Address online ordering enhancement
• Email list inclusion for targeting
• Text Message Marketing - kick off before Super Bowl
• Targeting parents with young kids with upcoming birthdays
• Lunch push daily Mon-Fri 11a-1p
• B-to-B catering in the tight geo proximity
• Monthly branding push with video
• Potential streaming video sponsorships or Sports team alliance
• Retargeting off of catering pages and home page

38. 2018 Enhancement forecast
In-Store Imagery – design and branding discussion to be determined, will provide renditions
to be considered
Monthly newsletter – will present new design and planner, will provide long term outlook
for content
Social Media management – strategy to monitor and post, as well as create influencers on
FB, Pinterest, Instagram, and Snapchat
> FB Live sampling
> Lifestyle Video Production

39. Advertising Strategy Continued
TV - Comcast Flyers - need further exploration – align with passionate fans that are in line
with your audience, always good to align with a like minded audience of passionate loyal fan
bases, everyone loves a winner! Game night specials?
DIGITAL - Streaming Sponsorships with adjacent relevancy content - TO BE DETERMINED
Sports Sponsorships: “Meatlocker” sponsorship on Fanatic or other Sixers or Flyers annual
sponsorship with promotion activation in store and at selected games
Radio - explore owning a piece of a winter team broadcast (brand-tailing) – looking for
synergies that can be executed on-air and felt in-store!

40. Advertising Core Strategy: Mobile Social
• Monthly: Facebook Mobile/Social Advertising - using email data
intelligence and other lead gen databases for targeting, as well as
targeting competitor and adjacent interest audience groups and
behaviors (football fans in the 15 mile radius – game day menu
target)
• High Impact Video: 6-15 second video high - branding - lifestyle
imagery – highlighted featured product, and/or menu items, and
other in-store happenings to further weave the brand into the fabric
of the community – http://fb.me/bT42xT7ed4QFez
• In-store Facebook live sampling (teasers weekly before lunch)
• Standard weekly special banner/sponsored post
• Carousel of specials monthly - events – lunch specials – dinner
• Targeting 25-54 in the 10 mile radius

41. WHY US?
•Been around since the 80’s!
•Mobile Pioneers - SMS to App development
• A powerful mix of technology, development, and agency services
•New division of ATS, that is on their way up locally and nationally
•Mobile first mentality - Creating one-on-one engagement
•Experts in making Video impact from production to placement
•Engage and Acquire is the common thread that we weave into the fabric
of every client campaign
• Family First mentality

42. Bob Bentz
bob@purplegator.com
610.254.7191
Scott Bronenberg
Scott@purplegator.com
610-994-1850
Purplegator.com