There are many ways to market your business online, yet none of them give you as much power as blogging. No wonder every self-respecting business has a blog nowadays. However, many of them fall into the trap of being average and boring.

1. How to Write an
Effective Business Blog
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There are many ways to market
your business online, yet none of
them give you as much power as
blogging. nowadays.
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The aim of every blog is to
captivate site visitors, make them
read and interact with
the content.
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Your Web site says a lot about
your business, products and
services. Don't repeat yourself
in the blog!
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Your blog should engage the
readers. Provide your visitors with
information that they will find
useful.
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While you can write about
anything, the best articles that
generate the most traffic offer a
lot of value to your visitors.
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Try to solve your readers'
problems - provide solutions
that work, and they will come
back to read more.
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Write about the
experience, not the
product.
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9. Things you should pay
attention to, when writing
your articles:
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1/6:
Be unique in every way - have your
own writing style, schedule and
way to interact with your readers
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2/6:
Structure your content for
skimming - people do not read
online as they read on paper
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3/6:
Use images to add depth to your
content - it is proven that articles
with images generate more traffic
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4/6:
Post title is the first point of
contact with your reader, so use it
to create interest
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5/6:
Write regularly - your readers will
come back if they know when the
new content will be available
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6/6:
Make lists - there is something
about lists that makes blog posts
more popular
("Top 10 Things to...", etc.)
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Blogging is about quality, not
quantity. One very good, well-
targeted article can bring you a lot
of traffic over a period of time.
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Don't fool yourself into thinking
that one article every six months
will do the job - it will bring you
traffic, but the retention of your
readers will be very low.
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18. Rules to Follow When
Blogging for Business:
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1/5:
Don't write about the competition
- it will only cause you problems
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2/5:
Don't make promises you cannot
keep, and don't give deadlines you
cannot keep, either, because what
you write reflects your company
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3/5:
Don't be ignorant; think before you
write, or you might offend and lose
potential customers (accept that
people believe in different things)
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4/5:
Make sure your writing is clear and
grammatically correct, and accept
feedback and constructive criticism
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5/5:
Don't be afraid to employ the
assistance of professional editors
(i.e., TurboReview.com offers a
great and affordable service)
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Writing a blog in itself will
generate some traffic for you,
but you should also focus
on promoting it.
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Mention every new article
on your social networks, like
Twitter, Facebook, LinkedIn
or HubForce.
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Use tools to submit your content
to many social networks at once
(i.e., OnlyWire).You can also notify
your friends via e-mail and ask
them to share the content.
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