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1. Country: India | Sector: Library/Rentals
JustBooks Clc
Case Study
An overview of how JustBooks, a unique organization giving users the ability
to Read, Rent and Return leverage Facebook for increased engagement. In
just two months, AliveNow helped transform the JustBooks page with many
applications, features and better engagement/conversation.
www.alivenow.in facebook.com/alivenowinc
October 2011
blog.alivenow.in twitter.com/alivenowinc Bangalore, India

2. Country: India | Sector: Library/Rentals
facebook.com/JustBooksCLC
Objectives and Strategy
To build the brand image and create a recognizable identity for JustBooks’ unique
model of operation. Also spreading the word about the online library model where
one can rent, read and return the book!
Create engaging content which will drive the Fans to get involved with the brand.
Increase the reading habit and reinstate the fact that it is not required to Buy the
book to read it.
Create a buzz about JustBooks and get the word going around by creating more
online conversations. Also, to keep a track of all the online conversations happen-
ing and fix any issues/problems/concerns.
Build more personal relationships with the members by engaging with the Fans
with regular updates on Authors, Books, Trivia and ask questions regarding the
same.
Empowering fans to suggest books which can be added to the collection of
Books at JustBooks Clc Library’s.
Announce opening of new Stores, share photos of the stores.

3. Country: India | Sector: Library/Rentals
Objectives and Strategy
Increase the number of avid readers, making it easier for the members to lend
books from JustBooks.
Share events organized by JustBooks Clc for members and promote the same.
Most updates on the facebook wall about the Author or Book is combined with a
link to the collection of Books by the author or to the book on the website. This
lets the members to locate the Book easily and rent it.
Keep making posts in order to keep the customers updated and giving them a
reminder about the brand.
It’s a way where communication happens between business and many potential
readers.
Establish as the one stop solution for all Reading requirements.
Give a chance to let your customers play an active role in the business. Let them
give suggestions and share what they like and what they don’t. This drives high
consumer delight.

4. Country: India | Sector: Library/Rentals
Activities Done (Introduction)
By Default Fans would land on the Welcome Tab, for a overview of what Just-
Books is all about and the collection of Books and more is listed here. The Land-
ing page can be changed as and when a new communication is required to go.
We created “Rent Books” Tab were the New Arrivals, Top Rentals, Recom-
mended Books, & Best Sellers are displayed and the fans can browse the list and
Rent the Book he/she is willing to read.
Memory Game tab, a fun corner for Fans to check their visual memory.
“Join Us” Tab enabling fans to sign up with JustBooks Library. Once the fan signs
up for JustBooks Clc from this tab, a representative from JustBooks Clc would
contact the Fan and provide him/her with details on the different membership
offers.
JustBooks Connect tab where the fans can access the mothly JustBooks
newsleter right from Facebook.
Press releases.
Poll and questions to know customers preferences, their likes etc.

5. Country: India | Sector: Library/Rentals
Welcome Tab
Created a Welcome Tab for JustBooks Fans on
Facebook. We created an infographic Slideshow
with interesting and compelling reasons to be a part
of JustBooks Clc.
Fans could easily go through initial information on why
JustBooks is unique, the collection of books in it’s
stores, etc.
We made the Welcome page interesting by making it
an automated slideshow.

6. Country: India | Sector: Library/Rentals
Rent Books
We wanted to showcase the New Arrivals,Top
Rentals, JustBooks Recommend Books, Best Sellers
and Books for Young Readers all in one place.
To address the above need we Created a “Rent
Books” Tab enabling fans to go through the above
mentioned category of books right from Facebook
and also enabled a way for fans to rent the books.
Fans could select the different categories from the
Drop Down menu and books related to that category
would be displayed and when clicked on the Book it
would lead them to the corresponding page on the
JustBooks Clc website.
This was to enable fans to go through the featured
books right from the Facebook Page.

7. Country: India | Sector: Library/Rentals
Memory Game
Created a Tab for Memory Game.
This was a fun activity for fans and also a brain teaser.
The rules were simple, match the books with the
minimum number of clicks! The fan could reset his
score and begin all over.
We made it possible for fans to share the Memory
Game with their friends.
We made updates on the Facebook wall regarding
the memory game.

8. Country: India | Sector: Library/Rentals
JustBooks Connect
Created a JustBooks connect tab, showcasing the
JustBooks Clc Monthly newsletters.
By default the latest Newsletter from JustBooks Clc
would be displayed.
We also incorporated a dropdown box from which
the fans could select the previous month newsletters.
This enabled Fans to stay up to date on what is
happening at JustBooks. We made updates on the
Facebook wall when the Newsletter were released.
We originally uploaded the Newsletter to JustBooks
Slideshare channel and then embedded the slide-
show on JustBooks Connect Tab.

9. Country: India | Sector: Library/Rentals
Frequent Updates & Queries

10. Country: India | Sector: Library/Rentals
Frequent Updates & Queries

11. Country: India | Sector: Library/Rentals
JustBooks Facebook Ads
We ran highly targeted Facebook ads for JustBooks Clc to reach to new and
related audience.
The Ad campaign was successful as we reached the target audience.
We made sure we reached the right target audience, by targeting via place,
gender, age and likes related to books.
The Ad campaign had 68% conversion rate i.e., 68% of the target audience who
clicked on the Ad became fans of the page, or for every 100 clicks, JustBooks
added 68 new fans/likes.

12. Country: India | Sector: Library/Rentals
The total number of people who have liked the Page
from August 15th to October 15th 2011.
1232 1299 1704
The rise in number
of fans is due to
5th
October1 Facebook Ads &
Campaigns run on
the page.
th
Sep tember 15
th
August 15

13. Country: India | Sector: Library/Rentals
No. of new likes
from August 15th to October 15th 2011.
77 896
5th
Sep 15 th - Oct1
The rise in number
of new fans is due
to regular updates
on the page & Ad
spends in October.
15th
Aug 15 th - Sep

14. Country: India | Sector: Library/Rentals
Daily Page Views from users logged into Facebook
from August 15th to October 15th 2011.
2172
1784
ct15th
Sep 15th - O
th
g 15th - Sep 15
Au

15. Country: India | Sector: Library/Rentals
Daily News Feed Impressions
from August 15th to October 15th 2011.
56,449
51,596
h
p 15th - Oct15t
Se
15th
Aug 15 th - Sep

16. Country: India | Sector: Library/Rentals
Daily The number of people sharing stories about the page
from August 15th to October 15th 2011.
548
210
h
p 15th - Oct15t
Se
15th
Aug 15 th - Sep

17. Country: India | Sector: Library/Rentals
Daily The number of people who have seen content
associated with the Page
from August 15th to October 15th 2011.
13,273 1,23,680
h
p 15th - Oct15t
Se
With the increase In
the number of Fans
and engagement
level, the impressions
received also shot up
and Facebook Ads
played a vital role in
15th reaching to large
Aug 15 th - Sep audience.

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