FIRST SCREEN
In 1929, we were introduced to the “First Screen”
Still today, Television advertising is a tremendously effective way to market

Second Screen
•In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
•Second Screen was born.
•This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...

Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
capable device in them including:
oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

With a new screen
brings new ways to
market

Always on, always
availableMobile provides a means for brands to
engage their consumers!
Which not only builds brand equity but also refreshes their
relationship with their customers.

Mobile Marketing
Techniques
•Mobile Search
•Location Based Services
•SMS Text Message •QR/2D Barcodes
Marketing •3D/Augmented Reality
•Mobile Applications •Mobile Video
•Mobile Gaming
•Mobile Web Sites
•Bluetooth Proximity and
Wifi

Mobile Marketing is for your 20 percenters
(the 20% of your customers that spend 80% of the money)
Mobile is an OPT IN ONLY channel
Subscriber based opt in database marketing
Best practices provided by mobile marketing association

SMS is the
workhorse of
mobile marketing

Text Message
Marketing Methods
•URL/Link Delivery
•Text to Vote •Application Download
•Text to Win •Mobile Coupons
•Text to Screen •Mobile Donation
•Mobile Alerts •Mobile Business Cards
•Reminders

QR Codes
Every business has the ability to use a QR Code in some fashion
QR Codes can send customer to:
•Mobile landing page
•Video
•Your social media sites
•Map to your business
•Exclusive coupons, discounts, or
giveaways
•Customer feedback form or
email

Is your business
mobile friendly?
•Can your consumers connect with you anytime anywhere?
•By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
•Today 1 in 7 Google searches originate from a mobile
device
oGoogle estimates 1 in 4 searches will
originate from a mobile device in 2012
•43% of Americans own a smart phone
o(82.5 million users)

Currently Less than 10% of
web sites are mobile friendly
If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
Traditional web sites have WAY TOO MUCH content!
Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
text)

First Develop a Mobile Strategy
•What do your customers or potential customers need
from you when mobile?
•B2B Mobile differs from B2C Mobile because it is
driven by efficiency rather than entertainment
•You must strive to make their work related activities
BETTER, FASTER & EASIER.

Decision time
Once you have created a plan to take your web site mobile, you must decide:
To create a simple mobile version of your site in HTML
OR
Get more advanced and create a mobile web app using advanced
languages like HTML5 or JQuery

Either way, you MUST include browser detection and
redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
device, they will automatically be redirected to a mobile friendly web
experience.

Sports
•Text for seat upgrades
•Text food orders (premium seats)
•Text game updates/lineups
•Text customer relations (emergencies)
•Team promotion reminders
•URL/Link Delivery to game preview/coverage articles
•Mobile alerts

•Mobile marketing is a very powerful tool for sports
teams and organizations. It allows them to engage and
interact, on a personal level, with their customers (fans),
both at the stadium and throughout the season
•Mobile marketing is a communications medium ideal
for the sports fan demographic - young, educated and
tech savvy

Case Study
Chicago Bulls
oA
mobile marketing campaign enabled Bulls fans to receive
self-driven updates, scores and player stats on their mobile
phones
oLive scores originate from the NBA’s dynamic game feed
and are sent via SMS messages to fans who text ‘SCORE’ to
BULLS
oFans who are interested in real-time statistics for a
particular player can receive a live stat update by texting the
player’s last name to BULLS

Case Study
Results
oIn
a short amount of time, the campaign
attracted 4,000 unique users, as fans have taken
up the opportunity to stay connected to the team

Case Study
Pittsburgh Penguins
The Penguins are active in the mobile space and have a free
o
mobile app service for the iPhone, Blackberry and Android devices
oThe Penguins have been steadily growing a mobile “Pens Mobile
Club” database for the last five years
oThe database now has over 94,000 opted-in fans, who have
opted-in by texting ‘PENS’ to a short code

Case Study
Results
o When signed up, fans receive communications directly from the Penguins, including
commercial offers and team news
oThe Penguins utilize their own content and create engaging messages, which they
deliver using Web-based, self-serve platform. These messages keep their fans engaged
and the team top of mind
oThe Penguins ran a text-to-win contest in which a mobile communication was sent to
the entire consumer database, that asked fans to reply “FAN” for a chance to win two
tickets to the team’s final regular-season game, as well as an autographed helmet.
§The contest generated 55,196 unique entries - 59% of it’s mobile database

MobileAdvertisingSystem.com
The future of marketing is here today!
Is your business mobile ready?
http://mobileadvertisingsystem.com