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10 Useful Affiliate Recruitment Strategies That Work

This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Finding good affiliate partners can be a challenge. Learn 10 recruitment strategies, tools & tactics that reach, engage & convert partners for more profitable & sustainable affiliate program growth.

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10 Useful Affiliate Recruitment Strategies That Work

  1. 1. 10 Useful Affiliate Recruitment Strategies That Work
  2. 2. What Will We Learn Today? Finding good affiliate partners can be a challenge! What are 10 strategies that reach, engage and/or convert affiliate partners that result in more profitable & sustainable program growth? www.allinclusivemarketing.com
  3. 3. But First! ARE YOU ACTUALLY READY!? www.allinclusivemarketing.com  Does your website convert?  Are you prepared to offer more?  Do you understand their audience?  Do you understand YOUR audience?  Do you know your best sellers?  Do you have creative ready to send?  Will you be able to follow up?
  4. 4. Types of Partners to Consider www.allinclusivemarketing.com
  5. 5. Strategy #1: Leverage Google Rankings www.allinclusivemarketing.com
  6. 6. www.allinclusivemarketing.com Strategy #2: Reach Bloggers & Social Influencers with GroupHigh
  7. 7. www.allinclusivemarketing.com Strategy #3: Go After Your Competitors’ Affiliates with 5IQ
  8. 8. www.allinclusivemarketing.com Strategy #4: Find Similar Sites with SimilarWeb
  9. 9. www.allinclusivemarketing.com Strategy #5: Link Your Footer
  10. 10. www.allinclusivemarketing.com Strategy #6: Invite Your Customers
  11. 11. www.allinclusivemarketing.com Strategy #7: Advertise!
  12. 12. www.allinclusivemarketing.com Strategy #8: Befriend Your Network Reps
  13. 13. www.allinclusivemarketing.com Strategy #9: Network Locally with Meetup.com
  14. 14. www.allinclusivemarketing.com Strategy #10: Follow up, Follow up, Follow up! Then: RETAIN, RETAIN, RETAIN!
  15. 15. www.allinclusivemarketing.com In Summary  Be prepared  Leverage both free and paid tools to identify new partners  Leverage your own website and audience (buyers)  Leverage your local meetups and communities  Build relationships and then keep them
  16. 16. www.allinclusivemarketing.com Thank you! Any Questions? Need Help with Recruitment? Contact: sarah@allinclusivemarketing.com Ph: 1.866.215.1314 Website: www.allinclusivemarketing.com

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