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Successful Content
Marketing in
30 Minutes a Day
Scott Jangro
@jangro
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
PPDM
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
3 P’s of Planning
• Person
• Purpose
• Prepare
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Produce
• Who
• What
• When
• Where
Successful Content Marketing in 30 Minutes a Day
Distribute
• Your Homebase
• Primary Social Media
• Secondary Social Media
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Measure
• Look
• Listen
• Learn
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day
Overall Content Marketing
Process
• Read
• Capture Ideas
• Curate content
• Create new content
• Recap and Reuse
Monday
Read content from your sources and
go through captured content and curate
what your audience may want to see.
Schedule items (along with your unique
perspective) to go out to your audience each day
for the upcoming week.
Time: 30 mins
Tuesday
Look over what is trending in the items you
scheduled to share. Is there a big idea that you
could develop a unique piece of content out
of?
Look at your editorial calendar and see if it fits
in with your overall plan. Begin to develop the
unique content.
Time: 30 mins
Wednesday
Work on the unique piece of content.
Create a topic based curated post where you
collect several articles on one topic and share
them with your audience. Include your own
previously written content.
Time: 30 minutes
Thursday
Complete the unique piece of content that you
began on Tuesday. Use supporting articles
that you’ve collected from the sources you
trust. Use the tools you have in place to
distribute it to your audience.
Time: 30 minutes
Friday
Spend 10 minutes creating a wrap up post
from your most clicked on articles of the
previous week and distribute it.
Use the remaining time to look over feedback,
questions, and comments. Are there any ideas
here for content? Put them on the calendar.
Time: 30 mins
Saturday & Sunday
Enjoy that you scheduled weekend posts on
Monday.
Get a jump on the following week by reading
and capturing ideas for curating and creating.
Read every day and capture interesting
content ideas.
Tips for Curating Quickly
• Find good sources that you can draw from
• Tag the items you collect to do topic based
curated posts
• Watch for natural patterns to emerge
Successful Content Marketing in 30 Minutes a Day
Successful Content Marketing in 30 Minutes a Day

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Successful Content Marketing in 30 Minutes a Day

  • 1. Successful Content Marketing in 30 Minutes a Day Scott Jangro @jangro
  • 10. 3 P’s of Planning • Person • Purpose • Prepare
  • 19. Distribute • Your Homebase • Primary Social Media • Secondary Social Media
  • 26. Overall Content Marketing Process • Read • Capture Ideas • Curate content • Create new content • Recap and Reuse
  • 27. Monday Read content from your sources and go through captured content and curate what your audience may want to see. Schedule items (along with your unique perspective) to go out to your audience each day for the upcoming week. Time: 30 mins
  • 28. Tuesday Look over what is trending in the items you scheduled to share. Is there a big idea that you could develop a unique piece of content out of? Look at your editorial calendar and see if it fits in with your overall plan. Begin to develop the unique content. Time: 30 mins
  • 29. Wednesday Work on the unique piece of content. Create a topic based curated post where you collect several articles on one topic and share them with your audience. Include your own previously written content. Time: 30 minutes
  • 30. Thursday Complete the unique piece of content that you began on Tuesday. Use supporting articles that you’ve collected from the sources you trust. Use the tools you have in place to distribute it to your audience. Time: 30 minutes
  • 31. Friday Spend 10 minutes creating a wrap up post from your most clicked on articles of the previous week and distribute it. Use the remaining time to look over feedback, questions, and comments. Are there any ideas here for content? Put them on the calendar. Time: 30 mins
  • 32. Saturday & Sunday Enjoy that you scheduled weekend posts on Monday. Get a jump on the following week by reading and capturing ideas for curating and creating. Read every day and capture interesting content ideas.
  • 33. Tips for Curating Quickly • Find good sources that you can draw from • Tag the items you collect to do topic based curated posts • Watch for natural patterns to emerge