13. How I got here..
2004 2007 2016 2019
Facebook founded in
Cambridge MA in
February 2004 and
shortly after I ditched
Myspace for Facebook
Joined forces with a
leading SEO and Web
Design company to form
Merged Media
Founded Fresh Crowd
and began the journey
to help hundreds of
businesses with their
social media
Used Facebook to
promote my rock band
and our tour through
Japan
20. Build Your
Look-a-Likes
- Purchasers/Leads
- Top spending customers
- Website views (14 days)
- People that watched 50% of a video
- The people spending the most time on
the website (exclude people spending
the least amount of time on website
28. The Aspirin Effect
• What is the problem my audience has? Get clear on the
problem you solve so you can speak to that in your copy
• People are motivated by how results make them feel - hit
both the emotional and logical side of things.