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5 Tips To Guide the Customer Journey Using Facebook Ads and The Benefits In Building a Sales Engine

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5 Tips To Guide the Customer Journey Using Facebook Ads and The Benefits In Building a Sales Engine

  1. 1. MEET YOUR NEW DIRECTOR OF SALES at 4:50
  2. 2. zuck
  3. 3. It’s not too late...
  4. 4. What’s your ad strategy?
  5. 5. Did you see our ads?
  6. 6. How we reached you (Look-a-like)
  7. 7. How we reached you (Engagement Objective)
  8. 8. Retargeting ad...
  9. 9. How we retargeted you (FB Engager)
  10. 10. How we reached you (Video View Objective)
  11. 11. Venue Targeting
  12. 12. Venue Targeting
  13. 13. How I got here.. 2004 2007 2016 2019 Facebook founded in Cambridge MA in February 2004 and shortly after I ditched Myspace for Facebook Joined forces with a leading SEO and Web Design company to form Merged Media Founded Fresh Crowd and began the journey to help hundreds of businesses with their social media Used Facebook to promote my rock band and our tour through Japan
  14. 14. What Most People Do
  15. 15. The strategy that works
  16. 16. The Popcorn Attribution Model
  17. 17. #1 Smell the popcorn (Awareness)
  18. 18. Build Audiences That Look Like Your Best Customers
  19. 19. Create Your Audience
  20. 20. Build Your Look-a-Likes - Purchasers/Leads - Top spending customers - Website views (14 days) - People that watched 50% of a video - The people spending the most time on the website (exclude people spending the least amount of time on website
  21. 21. Awareness
  22. 22. #2 Take the popcorn (Engagement)
  23. 23. #3 Taste the Popcorn (Visitor)
  24. 24. Engagement → Visitor
  25. 25. #4 Prescribe the Remedy (Lead)
  26. 26. The Aspirin Effect • What is the problem my audience has? Get clear on the problem you solve so you can speak to that in your copy • People are motivated by how results make them feel - hit both the emotional and logical side of things.
  27. 27. Visitor → Lead
  28. 28. #5 Follow-up (Close)
  29. 29. HOT AUDIENCES
  30. 30. Retarget Users Spending Most Time on Site
  31. 31. Retarget Users Initiated Checkout (Exclude Purchasers)
  32. 32. Account Deactivated Ad Disapproved

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