7 Conversions Killers (and How You Can Avoid Them)

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This presentation is from Performance Marketing Summit 2014 in Austin, TX (April 23, 2014). Session description: Do you want to sell more, build a bigger list, or get people clicking in the right spot? It all starts with improving your conversions. In 18 minutes, you’ll discover the top 7 things that are killing your conversion rate AND what you can do to avoid them. Be ready to take notes so you can immediately implement these useful conversion tips!

Business Technology Art & Photos

7 Conversion
Killers(And How You Can Avoid Them)
@mercertweets #PMS14

Who Am
I?• Chris Mercer
• Conversions
Consultant
• Co-Creator Of:
@mercertweets #PMS14

1) Fonts
• Less Is More
• What Does Your
Font Shout?
• Size Does Matter
@mercertweets #PMS14

Example
• Our videos are simple, quick, and easy!
• Our videos are simple, quick, and easy!
•
@mercertweets #PMS14

2)
Focus•What’s The Goal?
•Watch The Nav
•Location, Location,
Location
@mercertweets #PMS14

3)
Social•Connect
(Where It Makes
Sense)
•Interact
(Where You Have
A Presence)
@mercertweets #PMS14

4) Layout
•Different
Reading Styles
•Whitespace
•What’s The
Flow?
@mercertweets #PMS14

5)
Mobile
•You’re All Thumbs
•You’re Also Fingers
@mercertweets #PMS14

6)
Images
•Do Your Images
Help Or Hurt?
•The “Eyes” Have It!
@mercertweets #PMS14

7)
Authority•Reviews
•Security Badges
•Press Logos
@mercertweets #PMS14

The Ultimate Conversions
Cure
@mercertweets #PMS14

Questions?
• mercer@seriouslysimplemarketing.com
• @mercertweets
• chrismerceronline
(Facebook/LinkedIn/G+)
@mercertweets #PMS14

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