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Affiliate Marketing 2009 What Really Works Now

In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.

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Affiliate Marketing 2009 What Really Works Now

  1. 1. Affiliate Marketing 2009 ( What Really Works) Ola Edvardsson , CEO, Performancy, Inc [email_address]
  2. 2. Income figures and results displayed in print or verbally during this presentation are not typical. Extraordinary results like the one mentioned in this presentation are considered to be exceptional results by talented individuals and companies. Most people do not make money with affiliate marketing. Average earnings in the affiliate marketing industry are low. Like any business venture, most people actually fail in affiliate marketing. You agree that Performancy Inc and Ola Edvardsson are not responsible or liable for any decisions made by you based on any information given to you during this presentation as well as any outcome derived from such. No results are guaranteed from using any of the marketing strategies or general advice presented here. You should use any advice in this presentation at your own risk. Disclaimer
  3. 3. Who’s here today?
  4. 4. Why I Love Affiliate Marketing <ul><ul><li>Access to existing products and services to promote </li></ul></ul><ul><ul><li>Speed to market – launch a test of a new concept the same day </li></ul></ul><ul><ul><li>Very limited fulfillment and customer service responsibilities </li></ul></ul><ul><ul><li>No need for large capital to get started </li></ul></ul>
  5. 5. Why I Love Affiliate Marketing Non-linear income (a working campaign works for you 24/7) Small guys can still compete with large guys Wonderful small community of people with some participants going back over a decade!
  6. 6. You don’t have to be big to make it big! <ul><li>Affiliate Marketing is an industry where small 1-10 person teams are making a lot of money and are the dominant size among publishers. </li></ul><ul><li>2008 saw some one-man operations being acquired for relatively high amounts given their size. </li></ul>
  7. 7. What many are missing Long-term Affiliate Marketing Plant a seed with your new site and watch it slowly grow into a money tree
  8. 8. Affiliate Marketing Success Story #1 In the summer of 2003 a fairly simple website with credit card offers was launched. Over time its search engine rankings increased and income grow…
  9. 9. Affiliate Marketing Success Story #1 <ul><li>September 2008.. </li></ul><ul><li>Sold for $32MM in cash to Bankrate.com </li></ul>
  10. 10. Affiliate Marketing Success Story #2 <ul><li>During August of 2006, a simple Wordpress blog was launched covering money market accounts, credit cards and online savings accounts. Fast forward two years later… </li></ul>
  11. 11. Affiliate Marketing Success Story #2 <ul><li>Sold for $12.4M cash to Bankrate.com </li></ul>
  12. 12. Both sites are 1-person operations!
  13. 13. The Affiliate Marketing Success Formulas Long-term Affiliate Marketing agenda TODAY’S AGENDA Traffic strategies: Evergreen and Current Conversion: Making the first sale Profits: Making additional sales Affiliate Marketing 2009: Overview
  14. 14. The Affiliate Marketing Formula <ul><li>The Classic Internet Marketing Formula: </li></ul>traffic EXISTING TRAFFIC <ul><ul><li>+ </li></ul></ul>conversion EFFECTIVE CONVERSION <ul><ul><li>= </li></ul></ul>profits NET PROFITS
  15. 15. traffic EXISTING TRAFFIC It’s hard to create traffic from scratch Identify existing traffic flows and put your offer in front of them The Affiliate Marketing Formula
  16. 16. conversion EFFECTIVE CONVERSION Make it abundantly clear what action you want the user to take on your landing page Do not distract them The Affiliate Marketing Formula
  17. 17. Why should I click? Why should I buy? why GIVE ME A REASON WHY? Why should I buy through you? Why should I buy more? Always Answer This Simple Question WHY?
  18. 18. The Affiliate Marketing Turbo Formula Become a concierge Help people buy, instead of trying to sell to them want JUST GIVE BUYERS WHAT THEY WANT
  19. 19. The Affiliate Marketing Turbo Formula <ul><li>Target products and services that are in strong demand </li></ul><ul><li>Products that people know they want </li></ul><ul><li>Products that have less need for persuasion and conversion </li></ul>
  20. 20. The Shoppers Secret <ul><li>Most people enjoy the actual shopping and buying experience more than the actual product when it’s delivered. Hitting that “Buy It Now” button gets people excited! </li></ul>
  21. 21. Product and/or brand related keyword searches Blog readers where WHERE ARE THESE BUYERS? Email list subscribers Purchasers at other websites The Affiliate Marketing Turbo Formula
  22. 22. Brand and model keywords Coupon, offer, cash-back keywords buyers USE SEARCH KEYWORDS THAT TARGET BUYERS Localized keywords How To Do It In Practice
  23. 23. How To Do It In Practice <ul><li>Target blogs and pages with product reviews Identify 30 blogs that cover similar products or services that you market. </li></ul><ul><li>Buy ads on them and/or participate and comment on their blogs. </li></ul>
  24. 24. How To Do It In Practice <ul><li>Sell To Existing Buyers </li></ul><ul><li>Cross-sell or up-sell in someone else’s path </li></ul><ul><li>Direct communication to existing buyers through phone, email or direct mail. </li></ul>
  25. 25. Five Keys To Long-Term Success <ul><li>Pi ck a market with long-term sustainability </li></ul>one ONE
  26. 26. Five Keys To Long-Term Success <ul><li>Choose Quality Offers Choose offers that you can feel good about and would have no problem recommending to your friends and family </li></ul>two TWO
  27. 27. Five Keys To Long-Term Success <ul><li>Build Your Own Brand , Website and Email List. Before: Offer and campaign driven landing pages After: Growing Websites In Various Long-term Verticals </li></ul>three THREE
  28. 28. Five Keys To Long-Term Success <ul><li>Build a long-term relationship with your audience through email, blogs and social media. </li></ul>four FOUR
  29. 29. Five Keys To Long-Term Success <ul><li>Strive for residual income through continuity programs. </li></ul>five FIVE
  30. 30. The Affiliate Marketing Turbo Formula <ul><li>Traffic Generation Free or paid? Always do both . </li></ul>
  31. 31. Traffic Generation <ul><li>Google dictates the current rules for the Internet which seems to be: Publish Quality Content In Blog Format Please Add Some Video If You Can Don’t Do Anything That We Don’t Like </li></ul>
  32. 32. Traffic Generation <ul><li>The blog format rules: Search engines love it. Consumers tend to view them as more credible . The format itself is a great publishing system. </li></ul>
  33. 33. Traffic Generation <ul><li>An interesting observation: Some simple “SE-Optimized” Wordpress blogs with no other traffic generation activities have been seen achieving top 10 rankings for long-tail terms within 60-90 days. </li></ul>
  34. 34. Traffic Generation <ul><li>Video rocks Create videos as product reviews </li></ul><ul><li>Post them on multiple sites </li></ul><ul><li>Use URL to drive to your site preferably with an incentive </li></ul>
  35. 35. Traffic Generation <ul><li>Don’t do anything stupid. Google is smarter than you are. Doing less in today’s world is sometimes more. </li></ul>
  36. 36. Simple paid/organic search system <ul><li>Blog with really good posts for 1-2 months – get indexed – get traffic – get some clicks. Any sales are just a bonus. </li></ul><ul><li>Use Google Blog Alerts to find other blogs that Google think is relevant to comment on. </li></ul><ul><li>Use Social Bookmarking . </li></ul><ul><li>Launch on MSN and Yahoo to test paid search . </li></ul><ul><li>Do Google Search when your blog starts to gain traction. </li></ul>
  37. 37. Conversion tips <ul><li>Strong brands always convert the best </li></ul><ul><li>Good copy and story-telling </li></ul><ul><li>Testimonials are always a major reason why people buy </li></ul><ul><li>Focus on the actual buying experience </li></ul>
  38. 38. Conversion tips <ul><li>Great use of video to convert : </li></ul><ul><li>Showing people how to buy , what they will get and why they should act. Example: You actually buying the product in the video as an affiliate establishes instant social proof </li></ul>
  39. 39. Profit Boosters <ul><li>Bundle products </li></ul><ul><li>Up-sell straight in the path </li></ul><ul><li>Cross-sell another product. </li></ul><ul><li>Up-Sell Again after the sale if possible </li></ul><ul><li>Add Continuity </li></ul>
  40. 40. Remember These Five Things <ul><li>Target Products and Offers That Are In Demand </li></ul><ul><li>Help People Buy </li></ul><ul><li>Answer All Their Why Questions </li></ul><ul><li>Help Them Buy More Stuff </li></ul><ul><li>Repeat The Process </li></ul>
  41. 41. Questions? You Can Contact Me Directly at [email_address] Please join my personal email list today at PartnerMarketer.com You can also follow me on twitter.com/performancy

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In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.

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