This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.
7. Recruitment and Joining Programs
• What do affiliate managers like to see in an
application?
• Be sure to list the site you will promote the merchant
on.
• How will you promote the merchant?
• What can an affiliate do if she is rejected?
8. Recruitment and Joining Programs
• How do affiliates like to be recruited?
• How can a merchant get an affiliate’s attention?
• What turns affiliates off?
• Incentives must be reasonable
10. Communication Methods
“If you don’t know how an affiliate likes to
be contacted, you need to find out.” --
Cindy
“I’m more likely to respond when I know
the affiliate manager or they offer me
useful information.” --Tricia
13. Negotiation
• Homepage placement
• Newsletter placement
• Written reviews
• Video reviews (Edited or on the fly videos)
• Social Media mentions
• Featured merchant in category
• Solo email drops
• Inclusion in “Best of” or recommendations
14. Negotiation
• Products to review
• Exclusive coupons
• Vanity codes
• Commission increases
• Prizes to give away
• Bonuses
• Trademark bidding rights
• Slotting Fees
• Attribution options
18. Information Sharing
• Overall program stats
• Types of sites doing well
• Products selling well
• Top performing links/coupons
• Upcoming deals
• Merchant-specific information
• Merchant’s other advertising (Valpak, Sirius, etc)
19. Information Sharing
• Specific sites doing well
• Stats for individual affiliates
• Suggested keywords other affiliates are using (long-
tail or AdWords)
• Ownership information of other sites