This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: How can affiliate managers and affiliates work together but also maintain the necessary boundaries? Where do their interests overlap and where do they diverge? What does each have to offer the other?
3. Agenda
• Recruitment and Joining Programs
• Communication Methods
• Negotiation
• Information Sharing
• Common v. Competing Goals
• Affiliate Managers as Affiliates
5. #1: Recruitment and Joining Programs
• What do affiliate managers like to see in an
application?
• Be sure to list the site you will promote the merchant
on.
• How will you promote the merchant?
• What can an affiliate do if she is rejected?
6. #1: Recruitment and Joining Programs
• How do affiliates like to be recruited?
• How can a merchant get an affiliate’s attention?
• What turns affiliates off?
• Do merchants get paid for the number of affiliates
they add to a program?
8. #2: Communication Methods
“If affiliates don’t read their newsletters, it
isn’t the affiliate manager’s fault they
missed information.” --Cindy
“Affiliate managers need to understand
affiliates get 1000s of emails a week from
merchants.” --Tricia
9. #2: Communication Methods
• Newsletters
• Social Media
• Instant Messengers/Skype
• Phone
• Direct Email
• Blog Posts
• Conferences/Meetings
14. #4: Information Sharing
• Overall program stats
• Types of sites doing well
• Products selling well
• Top performing links/coupons
• Upcoming deals
• Merchant-specific information
15. #4: Information Sharing
• Specific sites doing well
• Stats for individual affiliates
• Suggested keywords other affiliates are using (long-
tail or AdWords)
• Ownership information of other sites
17. #5: Common v. Competing Goals
“Affiliate managers’ goals are not always
in line with the affiliates.” --Tricia
“Merchants often have different goals the
affiliate managers must reach that
affiliates may not like.” --Cindy
18. #5: Common v. Competing Goals
• Overall program revenue
• Overall commissions paid out
• Number of active affiliates
• Which affiliates make the most money in the
program
• OPMs that get kickbacks on sales
• Commission rates