This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Chinese consumers have an insatiable desire for international brands. I will discuss how to leverage affiliate marketing to develop and optimize your presence inside China.

1. Bringing Brands to China
with Affiliate Marketing
PRESENTED BY
Rick Parada

2. • Authenticity
• Price
• Breadth of product
• Strong freight forwarding infrastructure
• Health/Safety concerns
Why are Chinese consumers buying cross-border?

3. General Benefits:
• Large consumer base (350m+)
• Higher Average Order Values (2x on Average)
• Higher New To File rates
• Decreased return rates
• Great channel for lesser known US advertisers
• Offset US seasonality (Singles Day, Double 12, Chinese New Year)
• Chinese publishers allow access to Chinese social media channels (Weibo,
Wechat)
What performs and why should my brand take part?

4. Social media in China your brand should be on

5. • International credit cards
• Paypal
• Alipay check out integration
• Gift cards
• Freight forwarding
How do Chinese consumers purchase cross-border?

6. • Social Media / Peer influence
• Love to share
• Word of mouth is the strongest advertising channel
• Consumers share the entire purchase process
• Consumers like to know everything about the brand they buy from
• Packaging is important
Chinese consumer habits

7. • We don’t ship to China
• We only take USD payment
• We’ve heard there’s a lot of fraud
• Our site is not in Chinese
• We already have a site in China
• We can’t read Chinese and we’re afraid how our brand will be
portrayed
• No local contact
Common objections we hear from most brands

8. QUESTIONS?