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Email Marketing Automation For Affiliates – Why, What & How

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.

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Email Marketing Automation For Affiliates – Why, What & How

  1. 1. Email Marketing Automation for Affiliates Why, What and How Lior Weinstein Affiliate Summit West 2017
  2. 2. This is going to be fun! • Email marketing automation definition and benefits • User segmentations • Planning automation funnels • Tools • Resources
  3. 3. Automation Is Your Friend
  4. 4. What is it? • Connecting subscriber activity to marketing messages • Segmenting leads based on what they do and who they are • Email and non-email based events • Triggers and Actions
  5. 5. Why bother ? • Create tailored experiences • Scale marketing activities • Increase conversions • Spend more time on the beach
  7. 7. Event-driven Segments Anything an identifiable user does (or does not do) can be a trigger Became a subscriber Opened welcome email Viewed blog post Attended a webinar Watched a video customer@gmail.com
  8. 8. Event-driven Segments • Examples: • Message Opens / non-opens • Clicks / non-clicks • Reached email in sequence • Time passed since X • Visited a web page / no-visits • Watched a video / did not watch a video • Watched X% of video
  9. 9. Data is Everywhere
  10. 10. Data-driven Segments Any information you collect can focus your messages Demographic Lifetime value Interest Social accounts “Segments” of People
  11. 11. Data-driven Segments Demo- graphic Who they are Where they are What they do
  12. 12. Data-driven Segments Lifetime Value What they bought How much they spent
  13. 13. Data-driven Segments Interest What they like
  14. 14. Data-driven Segments Social Accounts – where they are
  15. 15. Segmentation • Use Events and Data as triggers to segment • Send the right message, to the right person, at the right time • Simple Segments vs. Advanced Segments • Simple: – Subscriber clicked a link → move to “interested leads” list – Subscriber viewed video → send special offer 2 day later • Advanced: – Subscriber visited web page, clicked 2 links, but did not complete purchase → Send time-limited discount coupon offer – Subscriber visited pricing page, then unsubscribed → add to social media custom audience to reel her back in
  16. 16. Segmentation URL http://www.mywebsite.com Ever x And Or Tag Exists Open welcome email x And Or Has visited + Add condition And Or Area code State is is Texas 512 x x
  17. 17. *This is the good stuff PLANNING AUTOMATION FUNNELS
  18. 18. Now what? • Buyers list • Everyone • Vegan Women over 25 from New York • Downloaded Ebook • Lead capture • Email click • Web page visit • Reached end of sequence • Purchase • Email • Facebook ad • Timer starts • SMS • Move to new list To whom does it happen? (segments) When does it happen? (trigger) What happens? (action) How does it happen? (connector) • Center, Zapier, IFTTT
  19. 19. Flow Example (Drip.co)
  20. 20. Chart It Out Follow Up Series or Broadcasts (Subscriber is paused on List A when they click) (This happens automatically on click) (There is no confirmation email sent out. It’s invisible to the subscriber) Subscriber restarts Where they are left off Follow Up Series or Broadcasts Email1 Email2 Email3 Yes Yes Automatically resume on List A Automatically move to “List B” Click “Smart Link” “List B” Specific topic “List A” Done?
  21. 21. In The Wild – Ezra Firestone
  22. 22. Timed Email to Sequenced Landing Page
  23. 23. Countdown Timer in Email Offer
  24. 24. Quick win automations STUFF YOU CAN AND SHOULD DO TODAY
  25. 25. Retarget Like a Boss
  26. 26. Retarget Like a Boss • Email list + targeted segments = custom audiences (FB and Twitter) • Target ads to lookalikes • New likely-to-convert traffic • Retargeting for your non- converted audience • Keep on simmer non-converted leads
  27. 27. Daisy Chain Lists Optin Automatic List Segmentation List A Email 1 Email 2 Click List B List B
  28. 28. Add Dynamic Countdown Timers
  29. 29. Sync Timers Between Mediums Picture from DeadlineFunnel.com
  30. 30. Trigger Timers With Events Picture from DeadlineFunnel.com
  31. 31. Tools of trade
  32. 32. Learn more • https://learn.infusionsoft.com/ • https://www.drip.co/blog/ • https://blog.awprotools.com • http://www.pardot.com/blog/ • https://ontraport.com/blog/automation
  33. 33. Have questions? • Email: liorwn@automailtion.com • Twitter: @liorwn • LinkedIn: linkedin.com/in/liorweinstein