Advertising on Facebook is a huge opportunity for affiliate marketers. But most affiliates stop – finding the platform very frustrating to use. Come and get the scoop on how it “really” works. Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Facebook Jeremy Schoemaker, Marketer, ShoeMoney Capital INC (Twitter @shoemoney)

1. Facebook Advertising From Soup To Nuts – By Jeremy Schoemaker

3. Why Facebookhates you

4. The HUGE opportunity

5. Getting past the frustrations

6. Optimizing your ads

7. Ninja tips to maximize profit

9. Brief Facebook History

10. Zuckerberg Arrested

11. Thefacebook.com February 4, 2004 Slide Title

12. FaceBook.com March 2005 Slide Title

13. FaceBook.com Present Day

14. FaceBook.com

15. Facebook What is Facebooks product?

16. ITS YOU!

18. Keep growth on pace

19. Hoard user info (minimal public access)

20. Keep VC’s happy

21. Obtain as much personal data on users as possible

22. User ExperienceSlide Title

23. Facebook advertiser history 2007 – love, open communication 2007“We love Affiliate marketers”. 2008 “Affiliate marketers know how to scale”. “Affiliate Marketers know How To Exploit”. “Affiliate Marketers are our worst enemy”. “Affiliate Marketers have no direct relationship with people they are advertising to and do horrible things with the data.” Slide Title 2010 – affilaites@facebook.com

25. Get a free computer

27. Free Stuff Mar 10, 2010 Slide Title

28. Free Stuff Mar 10, 2010 Slide Title

29. Free Stuff Mar 10, 2010 Slide Title

30. Affiliates “Scaling” So what did Affiliates do? Slide Title

31. You’re Invited! It’s a FREE iPhone 4 Event! Slide Title

32. Affiliates Find A Way Slide Title $250,000+ in 2 days

34. No money spent on advertising

35. Pure ProfitSlide Title Don’t do it!!!!

36. Facebook Frustration Slide Title

37. Advertiser Guidelines Slide Title

38. Affiliate Frustration Slide Title Same rules do not apply to all. Big ad spend = most rules don’t apply.

39. Affiliate Frustration Slide Title

40. Affiliate Frustration Slide Title

41. Don’t be a copycat Slide Title

42. $$$$$$$$$ Slide Title

43. Past Opportunities Slide Title

44. The Nitty Gritty Slide Title

45. Creating an ad Slide Title

46. What is important? Title 10% Slide Title Body Text 20% Images 70%

48. Men & Women

49. Shown Random Image Ads

50. Shown over 5000 Ads

52. My Own Case Study Slide Title

53. My Own Case Study Slide Title

54. My Own Case Study Slide Title

55. My Own Case Study Slide Title

56. Results Slide Title

57. Results Slide Title

58. My Own Case Study Slide Title

59. Slide Title

60. Slide Title

61. Slide Title

62. Slide Title

63. Slide Title

64. Slide Title

65. Results Slide Title

66. Results Slide Title

67. Results Slide Title

68. What ???? 47% 58% 49% Slide Title

69. Image Study End Results Slide Title

70. Remember Title 10% Slide Title Body Text 20% Images 70%

71. Don’t forget the other stuff Title and Body Description Slide Title The Basics of Sales Copyrighting

73. Association

74. Facebook Feel

76. Call to action

79. Brad - $140,000.00

80. (5% higher conversion).

81. Cost 1000% more.Slide Title

82. Facebook Advertising Cost CPC OR CPM Slide Title

83. CPM backend CPC or CPM you still have to beat the house rate of about .23 CPM Slide Title

84. CPM backend CPC or CPM you still have to beat the house rate of about .23 CPM Slide Title

85. Start CPC Always Slide Title

86. Expanding your campaign Slide Title

87. Start CPC Always Slide Title

88. After a week of ad testing Slide Title

89. After a week of ad testing Slide Title

90. Ninja Techniques to lower costs Facebook Reporting Combating Frequency Caping Day Parting Slide Title

91. Facebook Reporting Combating Frequency Caping Day Parting Slide Title

93. What tv shows they like

94. What interests they haveSlide Title

95. Frequency Reporting Facebook does not cap how many times someone can view your ad. Slide Title

96. Frequency capping sucks Users shown ad average of 65 times Slide Title

97. Tighten and broaden Use reporting to make tight groups based on age, state, interests that are clicking on your ads. Use Reporting to make ad images users are interested in … I.E. Family Guy or Jersey Shore. Slide Title

99. Don’t let your ads run when they are not getting clicked on.

100. Its coming soon…..Slide Title

101. Day parting Slide Title

104. Start off CPC

105. Test TONS of images

106. Tweak title/body text

107. Use reporting to tighten up

108. Start/stop ads when no clicks

109. Flip to CPM and crush it

110. RepeatSlide Title

111. Thank you.

112. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Facebook Advertising From Sou...