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SEO, Link Building & Social Media Infrastructure Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative #AffSumWebinar

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<ul><li>Chad H. Pollitt </li></ul><ul><ul><li>Certified HubSpot Partner </li></ul></ul><ul><ul><li>Internet Marketing Masters Certification, University of San Francisco </li></ul></ul><ul><ul><li>Former Marketing Manager for Facebook TabSite </li></ul></ul><ul><ul><li>Over $10 Million in tracked ROI for SEO </li></ul></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne #AffSumWebinar

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Introduction <ul><ul><li>Inbound Marketing Agency </li></ul></ul><ul><ul><li>HubSpot Partner </li></ul></ul><ul><ul><li>KunoCreative.com/Blog </li></ul></ul><ul><ul><li>Facebook.com/kunocreative </li></ul></ul>#AffSumWebinar

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Agenda <ul><li>C.L.A.S.S. </li></ul><ul><li>Link Building Tips </li></ul><ul><li>Social Media Infrastructure </li></ul><ul><li>Q & A </li></ul>#AffSumWebinar

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Search Engine Optimization <ul><ul><li>A.B.O. </li></ul></ul><ul><ul><li>Always Be Optimizing </li></ul></ul>#AffSumWebinar

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A Successful SEO Campaign. . . <ul><li>C ontent </li></ul><ul><li>Links </li></ul><ul><li>A rchitecture </li></ul><ul><li>Social Media </li></ul><ul><li>S trategy </li></ul><ul><li>C.L.A.S.S. </li></ul>#AffSumWebinar

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<ul><li>LINKS </li></ul>#AffSumWebinar

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Links: Essential for SEO Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Invite bloggers to guest post </li></ul><ul><li>Actively seek out and never turn down an opportunity to guest post </li></ul>Guest Blog Posts Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Use free wires like: prlog.org </li></ul><ul><li>Consider paid wires like: marketwire.com & pitchengine.com </li></ul>Press Releases Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Always include your website in Google , Bing & Yahoo Local </li></ul><ul><li>Submit your website and brick & mortar to localeze.com ($300) & hotfrog.com </li></ul>Local Directory Listings Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Have a company LinkedIn profile and make sure your employees’ profiles link to it </li></ul><ul><li>Set up profiles using namechk.com </li></ul>Social Profiles Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Strategically partner with similar companies and share links & content </li></ul>Partnerships Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>If prudent ask clients for links </li></ul><ul><li>Ask if you can write a testimonial for a vendor with link in it </li></ul>Client or Vendor Sites Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Always include tags on any web property containing a link </li></ul><ul><li>The more tags the more backlinks </li></ul>Real Simple Syndication Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>There’s a conversation going on out there – are you going to join in & add value? </li></ul><ul><li>Create “Social Signals” </li></ul>Communities, Blogs, Forums Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Write original articles and submit them to ezinearticles.com or suite101.com </li></ul>Article Sharing Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Submit to: dir.yahoo.com & dmoz.org </li></ul><ul><li>Are you affiliated with the BBB, Chamber of Commerce or National Org? </li></ul>National Directories Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Create a WordPress plugin </li></ul><ul><li>Offer up badges to customers </li></ul><ul><li>Create and share widgets using widgetbox.com </li></ul>Badges, Widgets, Plug-ins Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Give-a-way free products to bloggers in exchange for a review </li></ul><ul><li>Solicit interviews from bloggers </li></ul>Product Reviews, Interviews Links: Essential for SEO #AffSumWebinar

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Links: Essential for SEO <ul><li>Tip: </li></ul><ul><li>Submit presentations to slideshare.net </li></ul><ul><li>Host webinars for live blogcast coverage, tweets and blog reviews </li></ul>Presentations, Webinars Links: Essential for SEO #AffSumWebinar

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<ul><li>SOCIAL MEDIA </li></ul>#AffSumWebinar

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Social Media: Essential for SEO <ul><li>Twitter – Brand mentions, links to your content </li></ul><ul><li>Facebook – Likes, shares, links, etc. on public profiles </li></ul><ul><li>Linkedin – Brand mentions, share links, status updates </li></ul><ul><li>Digg, Stumbleupon, other social bookmarking sites </li></ul><ul><li>YouTube – Likes, Comments, Engagement </li></ul><ul><li>Google +1? </li></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Blogging is the Push-Foundation of the Infrastructure </li></ul></ul><ul><ul><li>Infrastructure configurations are almost limitless </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Push Content onto Popular Social Media Platforms </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Pull Content into your Infrastructure </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Pull Conversion Platforms into your Infrastructure </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Widgets / Apps / Embeds </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>TwitterFeed.com, HubSpot, Feed Aggregators and Distributors </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>No Follow Links </li></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>No Follow Links </li></ul></ul><ul><ul><li>No Problem! </li></ul></ul><ul><ul><ul><li>There are NO nofollow tags inside RSS feeds. </li></ul></ul></ul>Build a Social Media Infrastructure #AffSumWebinar

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Build a Social Media Infrastructure Build a Social Media Infrastructure <ul><ul><li>Duplicate Content Comments from Google </li></ul></ul><ul><ul><ul><li>Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. </li></ul></ul></ul>#AffSumWebinar

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Build a Social Media Infrastructure <ul><ul><li>Duplicate Content Comments from Google </li></ul></ul><ul><ul><ul><li>Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. </li></ul></ul></ul><ul><ul><ul><li>Google’s Matt Cutts – “ . . . finds that honest webmasters worry about dupe content when they don’t need to.” </li></ul></ul></ul>#AffSumWebinar

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Build a Social Media Infrastructure #AffSumWebinar

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Recap <ul><li>C.L.A.S.S. </li></ul><ul><li>Link Building Tips </li></ul><ul><li>Social Media Infrastructure </li></ul>#AffSumWebinar

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Questions & Answers #AffSumWebinar