This document discusses strategies for building quality backlinks without taking shortcuts or engaging in unethical tactics. It suggests identifying clubs and organizations to sponsor or support through scholarships in order to earn .edu backlinks. Other suggestions include creating badges or incentives for bloggers to include links in their blogrolls. The document emphasizes the importance of building strong social media connections and followers in order to have people willing to link to your content. It advocates creating high-quality, authoritative content over spinning low-quality articles, in order to succeed in both search engine optimization and conversions in the long run.

1. No more ****ing Shortcuts Date: August 25, 2011 Author: Wil Reynolds (@wilreynolds)

2. Think of a mentor 2

3. whom you admire 3

4. Real superhero 4

5. 5

6. “Douchier” Hero 6

7. 7

8. “Regular” Hero 8

9. 9

10. Now 10

11. Their journey 11

12. Words? 12

13. easy, shortcut, painless, 4 hour work week, effortless 13

14. Any of your heroes ever build a business “sculpingpagerank” 14

15. 15 Fall in love with easy

16. 16 Fall in love with hard

17. How I got HERE 17

18. 18

19. The story 19

20. 1999 - 2005 20

21. 21

22. 12 Affiliate Summits 22

23. Took the hard way to get here 23

24. I am sick 24

25. Shortcut tactics that win  25

26. 26 Luke, I spin articles and whoop your ass!

27. 27 2 Devious Examples to get .edu’s

28. Pollute the web 28 Find a web issue ticketing system Search for .edu’s only Find the footprint & submit a ticket Build links to it Repeat

29. Pollute the web 29

30. 30 Find a CMS/wiki Search for .edu’s only using that CMS Find the footprint (inurl) Submit public content Build links to it Repeat

31. 31

32. I Got .edu spam links 32

33. 33 Links on an accounting club to: Shoe Polish Direct TV Moving companies Psychics

34. It was working! 34

35. How do I get .edu’s? 35

36. In an “Angelic” way 36

37. 37 I can beat the Dark Side!!!

38. Sparked an idea 38

39. 39 Find clubs on topic that you could sponsor: Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client] Wine Clubs – Time with a top sommelier- “the science of wine”

40. Raise Funds for Injured Snowboarders 40

41. 41

42. 42

43. 43 Help w/ Curriculum Professor Focus Group? What would you link to?

44. 44

45. 45

46. Today we strike back 46

47. Use Social to drive SEO 47

48. Long term assets 48

49. Value of“1” 49

50. 1 Person1 Session1 Retweet 50

51. 18 = 4,000 51

52. What are you doing10 = 10,000 52

53. What VALUE are you adding? 53

54. Do you believe in the power of one touch? 54

55. Yes = stayNo = leave 55

56. Let’s talk social media… 56

57. Google will eventually figure it out 57

58. 25%of their bonus depends on it 58

59. 59

60. 60

61. More / LessLikely to click? 61

62. 62

63. 63

64. 64

65. Structured Data+Trust 65

66. Follow @matthewjbrown 66

67. 67

68. No structured data 68

69. No investment in building TRUST 69

70. New Circle of Trust 70

71. NOT about… 71

72. 72 Fake profiles & AUTOMATED bots!!

73. Is this you? 73

74. 74

75. 75

76. Why track this? 76

77. What can you do with this data? 77

78. 78 REVENGE?

79. Opportunity to improve, connect, touch 79

80. Improve ConnectionsGain TrustGain SEO Results 80

81. Underutilized assetBadges, Giveaway, Social Votes 81

82. Underutilized assetBadges, Giveaway, Social Votes 82

83. 83

84. 84

85. We will make buttons supporting your org 85

86. 86

87. Are you going to wait until Google gets it right? 87

88. How to get quality .edu linksPart II 88

89. Find .edus listing scholarships – make one ($1000) 89

90. Better than spending $1000/month on crapy .edu’s 90

91. Name the scholarship with your keywords 91

92. 15% to use the anchor textPeople are lazy 92

93. 100’s of .edu’s 93

94. 94 W/O Polluting the web

95. Blogroll links 95

96. 96 Pay feeble bloggers for links in blogrolls!

97. Or you could… 97

98. Badge Strategy 98

99. 99 Lulu.com

100. 100 Lulu.com

101. 101 We have a problem…

102. 102 We have a problem…

104. Growing a company

105. Building tools

107. Reverse Engineer A Badge Strategyw/ Google Image Search 105

108. 106

109. Great time to use SERP overlay… 107

110. 108

111. Tomorrow? 109

112. 110

113. Connections are always valuable 111

114. STRONGConnections are always valuable 112

115. Are your ready to build… 113

116. 114 Army of little helpers

117. Friends or Strangers? 115

118. 116 This “asset building” / “1 touch” thing sounds hard

119. Once you have a strong social following… 117

120. 118 Export.ly Rowfeeder

121. 119 SEOmoz MajesticSEO

122. 120 export.ly Twitter followers URL in their profile Location Followers/Followed s

123. 121 export.ly Twitter followers URL in their profile Location Followers/Followed Extra Credit: Rapportive – find all other profiles

124. 122 All Followers Linking Info Nerd power!

125. 123 Boring

126. 124

127. 125 Boring

128. 126 Export.ly Who follows me? + SEOMOZ Who is NOT linking to me?

129. 127 MAGIC

130. 128

131. 129 WORK!!

132. 130 Vlookup

133. 131 Flaw: People sometimes link to personal sites Lots of blog commenting can throw this (filter nofollows)

134. Still a great way to get started 132

135. 133

136. 134 GA Certified company!!

137. 135

138. 136 Rowfeeder Who RT’s me? + SEOMOZ Who is NOT linking to me?

139. I control you, Retweet me! 137

140. 138 Rowfeeder “RT @wilreynolds”

141. 139 Bring it into excel

142. 140

143. 141 When a high value account RT’s me but is NOT linking…now is the time!

144. 142 Would you like a link from those trying to rank for your keywords?

145. 143 Export.ly (follower info) URLs in profile Scrape / Import Rankings URLs in top 50/100

146. 144 Lookup rankings vs. URLs in follower profiles

147. 145

148. 146

149. 147 Help us make this better @ethanlyon

150. A whole new approach to content 148

151. 149 How Long?

152. 250 dollars for an article? 150

153. 151

154. vs 152

155. 153

156. 154

157. site:amazon.com"most recent blog posts from" [keyword] 155

158. They BlogActive Following 156

159. Authors are promotional 157

160. Use Google Tools for ideas 158

161. 159

162. Phone interviewGoogle Voice 160

163. Press 4 161

164. 162

165. Willing to pay to build some truly authoritative content? 163

166. Keep spinning articles? 164

167. Who’s going to win in the long run? 165

168. SPEED ROUND!! 166

169. Building content that converts 167

170. 168

171. 169

172. Do PPC? 170

173. SQ ReportWith conversions 171

174. That is what you write 172

175. When is the last time you got sales from a spun article site? 173

176. Blogging? 174

177. Years? 175

178. I bet you got some broken links 176

179. I bet you got some quality broken links 177

180. 178

181. Buy the domainRe-build the resourceBuild links 179

182. 180 Lets Go & Make Darth Sad

183. Build assetsBuild an armyNO Shortcuts 181

184. NEVER worry about a “Google update” again. 182

185. Wil Reynolds@wilreynolds 183