This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Publishers get paid for traffic, while advertisers make money while they sleep. Learn more about running your own offers.
4. www.chargebackgurus.com
Benefits of Being a Publisher
Pros
• Low risk entry
• Be your own boss
• Manage single department - Marketing
• Switch between different products depending on sales trends
• Make money faster
• Get treated well by advertisers and affiliate networks
5. www.chargebackgurus.com
Disadvantages of Being a Publisher
Cons
• Your business sleeps when you sleep
• One man show
• Limited income potential
• Variable revenue stream
• Keeping up with other publishers & trends
• Play by the rules put in place by publisher
networks & advertisers
6. www.chargebackgurus.com
Advantages of Publisher Turned Advertiser
Pros
• Larger income potential
• Conduct your own traffic and control fraud sales
• Hire other publishers to run your offers
• Make money while you sleep / others work for you
• Status upgrade
• Sense of accomplishment
7. www.chargebackgurus.com
Disadvantages of Publisher Turned Advertiser
Cons
• A true entrepreneur
• Limited knowledge
• Long hours & sleepless nights
• Getting the right resources
• Analyze across various departments
• Chargeback & fraud risks
• Merchant account risks & cash flow shortage
• Manage order spikes
11. www.chargebackgurus.com
Revenue Comparison
Income
Annual Sales Revenue
Expense
Marketing Costs
Manufacturing Costs
Fulfillment Costs
Processing Fees
Customer Service
Chargeback Representment
IT, CRM & Misc.
Operations Management
ANNUAL NET ROI
Publisher
$2,400,000
$1,900,000
NA
NA
NA
NA
NA
$ 100,000
NA
$ 400,000
Advertiser
$7,770,000
$2,880,000
$ 216,000
$ 360,000
$1,555,400
$ 250,000
$ 30,000
$ 60,000
$ 100,000
$2,318,600
12. www.chargebackgurus.com
Tips to Get Started
1. Network with other top advertisers to learn the business
2. Have an investment fund of at least $100,000 to get started
3. Ask for referrals from other advertisers when choosing vendors
4. Chose the right agent when applying for merchant accounts
5. Negotiate rates with all your vendors
6. Partner with an agency who can help you from start to finish
7. Hire the right people to manage your 7 departments
8. Get to know the analytics needed to determine your ROI
9. Be vigilant about your campaign performance
10. Ensure your vendors perform at the optimum level