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The Digital Revolution Down Under

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Led by Zane McIntyre & Sophie Metcalfe

Publié dans : Marketing
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The Digital Revolution Down Under

  1. 1. 1 | Awin & Commission Factory – Working in partnership Working in Partnership
  2. 2. 2 | Awin & Commission Factory – Working in partnership Agenda 01 Australia in Stats 02 Market Context 03 Technology 04 Consumer Trends and Habits 05 How has the affiliate landscape been shaped? 06 Take Aways 2 | Awin & Commission Factory – Working in partnership
  3. 3. 3 | Awin & Commission Factory – Working in partnership Australia in Stats
  4. 4. 4 | Awin & Commission Factory – Working in partnership Australian Values
  5. 5. 5 | Awin & Commission Factory – Working in partnership Population Australian population is 22.5M Median age is 37.3 1 in 4 Australians born oversees. 1 in 2 have at least one parent born over seas 90% of the population live on coast. 78% on the East coast More gen Y, Z and Alpha for first time 6th largest country, largest island 85.7% of the population is urban 22% of the population own over half of the nations private wealth
  6. 6. 6 | Awin & Commission Factory – Working in partnership Consumer 4th Largest users of mobile phones globally 24.2M Mobile handsets in Australia. 4th largest user of mobile phones globally. Facebook Preferred social platform 1 in 10 Items will be bought online by 2020 50% of Australians still prefer in store (baby boomers) 53% of all ad spend is digital 61% Of all access connections come from mobiles 85% of Australians are connected to the internet 18M active social media users 1/4 of digital ad spend is on mobile 73% of households are buying online
  7. 7. 7 | Awin & Commission Factory – Working in partnership Market Context
  8. 8. 8 | Awin & Commission Factory – Working in partnership Market Context Independent Business Early Adopters HousingDigital Divide 1 2 3 4 5 Offline
  9. 9. 9 | Awin & Commission Factory – Working in partnership Technology
  10. 10. 10 | Awin & Commission Factory – Working in partnership Payment Methods ContactlessBPay Apps EWalles Payment gateways
  11. 11. 11 | Awin & Commission Factory – Working in partnership Artificial Intelligence Smart speakers Supply chain automation Chat bots Bundling
  12. 12. 12 | Awin & Commission Factory – Working in partnership Drone Delivery
  13. 13. 13 | Awin & Commission Factory – Working in partnership Consumer Trends And Habits
  14. 14. 14 | Awin & Commission Factory – Working in partnership BNPL Instant gratification which resonates with a younger audience Delay pay mechanism Transforms conversion rates
  15. 15. 15 | Awin & Commission Factory – Working in partnership Sustainability
  16. 16. 16 | Awin & Commission Factory – Working in partnership Wellbeing
  17. 17. 17 | Awin & Commission Factory – Working in partnership Mobile Video
  18. 18. 18 | Awin & Commission Factory – Working in partnership How Has The Affiliate Landscape Been Shaped?
  19. 19. 19 | Awin & Commission Factory – Working in partnership Vertical Successes Food delivery Health and nutrition TravelHomeware
  20. 20. 20 | Awin & Commission Factory – Working in partnership Self Created Shopping Events
  21. 21. 21 | Awin & Commission Factory – Working in partnership Marketplaces
  22. 22. 22 | Awin & Commission Factory – Working in partnership Card Linking Card linked to associated offer online Customer goes in store to purchase POS notifies the offer provider to add offer to customer card Enough information to securely identify a transaction is transferred back to the networks to manually batch into the network UI Network Dashboard
  23. 23. 23 | Awin & Commission Factory – Working in partnership Frequent flyer portals And loyalty shopping
  24. 24. 24 | Awin & Commission Factory – Working in partnership Take Aways
  25. 25. 25 | Awin & Commission Factory – Working in partnership Take Aways High Growth Omni-ChannelEarly Adopters Marketplaces
  26. 26. 26 | Awin & Commission Factory – Working in partnership Questions?

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