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Turn Website & Social Media Traffic Into Gold

This presentation will share 10 cutting edge strategies to generate massive website traffic and social media clicks and turn that traffic into revenue.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Soical Marketing

Jay Berkowitz, Internet Nursery School Professor and CEO, Ten Golden Rules (Twitter @JayBerkowitz)

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Turn Website & Social Media Traffic Into Gold

  1. 1. Turn your Website & Social Media Traffic into Gold Photo Credit Flickr hto2008 Jay Berkowitz
  2. 3. Recent Media Wall Street Journal
  3. 4. Recent Media FOX TV
  4. 6. Photo Credit Flickr Kate Raynes-Goldie
  5. 11. S-Commerce
  6. 13. Facebook Ads
  7. 14. Google Analytic’s URL Builder
  8. 15. <ul><li>@JayBerkowitz #ASE10 Facebook Fan Pages are the new business websites. Got yours? </li></ul><ul><li>S-Commerce – Delta selling tickets from their Facebook Fan Page! @JayBerkowitz #ASE10 </li></ul><ul><li>Test Facebook Ads landing on Facebook FBML Pages. Track with Google Analytics URL Builder @JayBerkowitz #ASE10 </li></ul>#1 Facebook!
  9. 17. Groupon Announces $1.35 Billion Valuation Round
  10. 18. <ul><li>Daily Deals are Hot! Woot.com sold for $140 Million. Groupon $1.35 Billion valuation @JayBerkowitz @OMS </li></ul>#2 Daily Deals
  11. 19. http://bit.ly/2TypesofSocialMedia
  12. 23. <ul><li>Info Product Launches are the hottest way to Make Social Media Make Money @JayBerkowitz #ASE10 </li></ul><ul><li>@JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product @JayBerkowitz #ASE10 </li></ul>#3 Info Product Launches
  13. 24. #4 “Turn back the Clock” Photo Credit RoadsidePictures Flickr
  14. 25. www.Facebook.com/TenGoldenRules
  15. 26. www.Twitter.com/TenGoldenRules
  16. 28. www.TenGoldenRulesblog.Blogspot.com
  17. 29. #4 Protect Social Assets <ul><li>It’s like the domain name rush of 1995 all over again get your Facebook Fan Page, Twitter and LinkedIn ‘domains’ @JayBerkowitz #ASE10 </li></ul><ul><li>Protect your name, your company and company brands on Facebook Fan Page, Twitter and LinkedIn @JayBerkowitz #ASE10 </li></ul>
  18. 30. #5 Build your List!
  19. 31. Help People!
  20. 32. Follow people with Common Interests
  21. 33. Follow people with Common Interests
  22. 34. Recognize and Interact!
  23. 35. Location Based Networking
  24. 38. <ul><li>Build Friends by helping people and adding value to online communities @JayBerkowitz #ASE10 </li></ul><ul><li>Recognize and Interact with ‘friends’ on Blogs and Social Media @JayBerkowitz #ASE10 </li></ul><ul><li>Ethical Bribes’ such as eBooks and contests are good strategies to build your social media list @JayBerkowitz #ASE10 </li></ul>#5 Build Your List!
  25. 39. Great Content Strategy #6 - Great Content Geekcast.FM that “Affiliate Thing”
  26. 40. Great Content Strategy #6 - Great Content Geekcast.FM “Affiliate Marketing Fanatics”
  27. 41. Great Content Strategy #6 - Great Content
  28. 42. HubSpot Video Podcast on iTunes
  29. 43. 10 Golden Rules Podcast
  30. 45. Strategy #6 Great Content <ul><li>Great Content in Social Media Builds Links, Builds Subscriptions and makes ‘friends’ @JayBerkowitz #ASE10 </li></ul><ul><li>Monetize Content with a paid version through a club or paid subscription @JayBerkowitz #ASE10 </li></ul>
  31. 46. Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #7 Monetize
  32. 47. Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY
  33. 48. <ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 + unique visitors a month earn an average of $75,000 </li></ul>
  34. 50. Affiliate Banners
  35. 51. $5 - $2500
  36. 54. Sponsorships
  37. 55. #7 Monetize Social Content <ul><li>Monetize your great content with AdSense, Affiliate Banners & Links and sponsorships @JayBerkowitz #ASE10 </li></ul><ul><li>A blog with 100,000 unique visitors can generate $75,000 per month @JayBerkowitz #ASE10 </li></ul>
  38. 56. Product Demonstration
  39. 57. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
  40. 59. YouTube is the #2 Search Engine
  41. 60. YouTube is the #3 Website (Alexa)
  42. 61. #8 Video!
  43. 66. Blended Search
  44. 67. Choose 2 Keywords (Long/Short Tail) Google AdWords, WordTracker.com, Keyword Discovery
  45. 68. Create your own Channel Keywords in Title Keywords in Description
  46. 69. You Tube Video page Keywords in Description Description includes a link Optimize tags Keywords in Title
  47. 70. Optimize for YouTube Participate in the YouTube Community & Attract Comments
  48. 71. #8 Video! <ul><li>Only 46% of marketers are doing video, YouTube is the #2 search engine and #3 website! @JayBerkowitz #ASE10 </li></ul><ul><li>Add video to your marketing program with humor, product demonstration and how-to’s @JayBerkowitz #ASE10 </li></ul><ul><li>Optimize for Video Search: Create a Channel, Optimize Titles & Descriptions, Participate in Community, Build subscriptions, ratings, favorites, links @JayBerkowitz #ASE10 </li></ul>
  49. 73. Brian Clark – Copy Blogger Thesis Theme
  50. 74. Zygna - $3 Billion!
  51. 75. Strategy #9 App-etizers <ul><li>@JoelComm has sold over $1 Million worth of iFart apps – the iPhone Woopi Cushion #ASE10 @JayBerkowitz </li></ul><ul><li>App-WoW! Facebook game maker Zygna is 3 years old and has a $3 Billion Valuation! #ASE10 @JayBerkowitz </li></ul>
  52. 76. Strategy #10 Create a Community
  53. 77. Strategy #10 Create a Community .org
  54. 78. Google Page Rank 4/10 695 pages indexed ‘read’ by Google SEO Quake Toolbar Alexa Rank 325,985 544 Links TO the site .org
  55. 79. Strategy #10 Create a Community
  56. 80. #10 Create Community <ul><li>Create a Community of people around a common passion. Tools include NING, MemberGate and WordPress Apps #ASE10 @JayBerkowitz </li></ul><ul><li>Stimulate Activity in your community or it will wither away #ASE10 @JayBerkowitz </li></ul>
  57. 81. <ul><li>Facebook </li></ul><ul><li>Daily Deals </li></ul><ul><li>Info Product Launches </li></ul><ul><li>Protect Social Assets </li></ul><ul><li>Build your List! </li></ul><ul><li>Great Content </li></ul><ul><li>Monetization </li></ul><ul><li>Video! </li></ul><ul><li>App-etizers </li></ul><ul><li>Create a Community </li></ul>Turn Website & Social Media Traffic Into Gold
  58. 82. What is TenGoldenRules?
  59. 83. What is TenGoldenRules.com? Affiliate Program Management
  60. 84. What is TenGoldenRules.com? Social Media
  61. 85. What is TenGoldenRules.com? Blogs
  62. 86. What is TenGoldenRules.com? Video
  63. 87. What is TenGoldenRules.com? Search Engine Marketing
  64. 88. What is TenGoldenRules.com? Landing Pages & Conversion
  65. 89. What is TenGoldenRules.com? New Program Launch Strategy
  66. 90. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>www.InternetMarketingClub.org </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Speaking Opportunities </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>http://presentations.tengoldenrules.com </li></ul></ul></ul></ul></ul><ul><li>Q&A </li></ul>Turn Website & Social Media Traffic Into Gold Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
  67. 91. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Turn Website & Social Media T...