Marc W. Halpert connect2collaborate.com
Maria Semple The Prospect Finder, LLC
LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors. In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results. The end result: a new way of benefitting from LinkedIn as a power tool in your agency’s marketing toolbox.
LEARNING OBJECTIVES/TAKEAWAYS:
Best practices in using LinkedIn as a marketing tool for all members of a nonprofit and to bring more ability to be found by others in a search.
2. AFP National Philanthropy Day in Westchester
Thursday, November 7, 2013
11:00am -12:15pm
BE FOUND / GET FOUND:
LinkedIn Best Practices for Nonprofits
presented by:
Marc W. Halpert - connect2collaborate.com
Maria Semple - The Prospect Finder, LLC
54. Parting Thoughts
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Have a complete profile, smartly presented
Use keywords
Be searchable
Use multimedia and graphics for visual effect
Tell WHY YOU
Have a great company profile for your organization
Use analytics
Use search smartly, both in LinkedIn as a whole and in groups
Take advantage of LinkedIn BoardConnect
Get out there and connect to other great people for top notch
collaboration
55. Contacting Us
Name
Contact Info
Maria Semple
www.linkedin.com/in/mariasemple
maria@theprospectfinder.com
908-256-4433
www.TheProspectFinder.com
@mariasemple
Marc Halpert
www.linkedin.com/in/marchalpert
marchalpert@connect2collaborate.com
203-373-0875
www.connect2collaborate.com
@marchalpert