Toyo project mgt

14
“TOYO GROUP OF INDUSTRIES”
Final project
Umer Ejaz 13130016
Tehseen Raza 13130008
Hamza Shamshad 13130021
Esha Humayon 11108191
Gohar Ali 13130020

June 7, 2014 “TOYO GROUP OF INDUSTRIES”
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CONTENTS
INTRODUCTION 6
ORGANIZATIONAL HEROS_______________________________________9
HIERARCHY OF TOYO 12
CUSTOMER TYPE 14
CERTIFICATE 15
VISSION 17
MISSION 17
INTERNAL AND EXTERNAL ANALYSIS 18
MAJOR COMPETITORS 20
STRATEGIES AND THEIR IMPLIMENTATION_______________________20
WORK SPECIALIZATION 22
DEPARTMENTALIZATION 22
CHAIN OF COMMAND 24
PROCESS FOR CONTROL_________________________________________25
LEADERSHIP STYLES____________________________________________26
ORGANIZATION CULTURE 27
DECISION MAKING 28
HEALTH BENEFITS 29
CONCLUSION___________________________________________________31

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REFERENCES___________________________________________________32
We starts our this project with the name of Allah who is most beneficent and who born us
with the clot of blood and who gives us the ability, talent and potential to accomplish this
task, and also gave us to make a command on this subject without Allah’s permission it’s
impossible.
Then we thank our parents who pay for our education, our necessities and our needs, and
our teachers specially our more worthy and more respectable teacher Mr. Sajeel Butt,
who gave us complete attention during whole semester and taught us their skills about
management which is our subject and also keep helping in completing our Project and
then he gave us a chance to apply in our daily life, we want to say thanks Mr. Sajeel Butt
to share us their valuable experience of life. Then we are particularly thankful, grateful
and pleasured to management of TOYO Company, especially Mr. Khawaja Zeeshan
(The Corporate Manager of TOYO Company) who fully cooperated with us and
provides opportunities to get required information.

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We dedicate this project to our parents who always
appreciate us in every step and to our teachers specially
Mr. Sajeel Butt who always guided us in right direction
and developed our personality as a useful citizen for the
society and beyond them, to all of our friends from whom
we learned much and complete our tasks.

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"INTRODUCTION ABOUT THE COMPANY”
TOYO group of Industries was set up in Gujranwala as a latest manufacturing unit of
plastic furniture in 1995. It started its operations with manufacturing of plastic furniture.
The company has speciality on the manufacturing of plastic furniture like chairs and
tables at its initial stage. From 1995 to 1999, TOYO group of industries were working
together but in 2000, one member of TOYO was separated and appeared as its
competitor in the market with the brand name of “BOSS”. TOYO simply took it as a
challenge, undeterred by the attendant initial difficulties.
It is a pioneering achievement of Mr. Chaudary Iftikhar Ahmed, the founder and life time
chairman of the Company that his determined efforts finally crowned with success. The
TOYO project not took off under his dynamic policies but also registered a phase of rapid
growth and expansion, capturing a major part in the country’s markets. President’s slogan
is, “No compromise on quality”. So, Plastic products today are not only identical with
‘Top Quality’ products but also an identification symbol for TOYO group of Industries
Ltd.
Self dependently, a modern automatic Japanese Plant was installed in 2003.
At this plant the Company manufactures high quality washing machines under the brand
name of TOYO Washing Machines (Single and Double). In 2004, Company introduces
TOYO Motor Bike and in 2007-08, it introduces TOYO Fans. The company

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continually introduces new products. The remote controlled Air Coolers, Geysers and
Water Dispensers two to three years are quite recent examples. A new model of
Motorbike is launched before two or three weeks. These brands have captured the major
share of market. The company has now its own facilities for accurate testing on the most
modern and sensitive testing equipments. Every product of TOYO Industries is subjected
to the most rigid test and leaves the factory only when it is finally passed by the experts.
True to the Company’s progressive business philosophy, Ch Amman Ullah, the
Managing Director of TOYO Industries is always lookout for world’s latest technologies
to adopt and applied in the production of TOYO products. As a result of its innovative,
excellence and ever growing technological processes, TOYO remains the No.1 choice
both at home and abroad, including the Middle East. In the year 2008, TOYO Group of
Industries achieved the “Brand of the year Award” due to its high quality
manufacturing products.

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The Interview:
We took the interview from Mr. Khawaja Zeeshan who is the
Corporate Manager and Human Resource Manager of TOYO
Group of Industries and asked him about different management
concepts. He told us about that it has different departments of
every product. Then we met National Sales Manager named as
Mr. Rashid Iqram and Import and Export Manager who is
Chaudary Abdullah and gave us more brief information about
their industry and its products.
TOYO GROUP
“COMPANY PROFILE”
TOYO GROUP OF INDUSTRIES
CHAUDARY ENGINEERING COMPANY (PVT), LIMITED
FINE INTERNATIONAL PLASTIC FURNITURE (PVT), LIMITED
CONCERTO ENGINEERING COMPANY (PVT), LIMITED
Head office:
Address: Small Industrial Estate No 2, Near Khiali Bypass, Gujranwala, Pakistan
Landmarks: G.T Road, Small Industrial Estate No 2, Wapda Town, Gujranwala.
S.I.E # 2 Gujranwala, Pakistan

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Ph: +92-55-4285053-54
Fax: +92-55-4283810
E-mail: toyoplastic@hotmail.com & info@toyoplastic.com.pk
Website: www.toyoplastic.com.pk
U.A.N: +92-55-111-805-805
Corporate Office:
97-Main Feroz Pur Road Ichra, Lahore.
PH: +92-42-37502009
Fax: +92-42-37502009
Online Support: hyder@toyoplastic.com.pk
Total Number of Employees:
Head Office: 01
Distribution center:
All Big Cities of
Pakistan
Employees
600 including
managers

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ORGANIZATIONAL HERO’S
 Mr. Sheikh Zeeshan
Marketing General Manager
Provides great marketing strategies to the Company
 Mr. Jamil
Area Sales Executive
Provides huge revenue to the Company
 Mr. Noman
Media Executive of Home Applainces
Promoted lot of work
 Khwaja Zeeshan
Human Resource Manager
Corporate Manager
Marketing Manager

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Products of TOYO Group of Industries
Cooking Range Air Cooler
TOYO Air Cooler
TOYO Fans TOYO Water Dispenser

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TOYO Gyser
TOYO Motorbike
TOYO Plastic Chairs TOYO Washing Machine & Dryers

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Hierarchy in TOYO Company:
All the works are done in Toyo Company in efficient manners. Everybody knows
his duty and that’s why Toyo Company progress by leaps and bounds. The hierarchy in
Toyo Company is.
LEVELS OF MANAGEMENT:
Top management:
All the decisions are being made in Toyo Company by the top manager named. Ch. Iftikhar.
Toyo Company progressed successfully due to innovative ideas of its top management.
Middle management:
Chairman
CH. Iftikhar
Account Manager
M.Hassan
Plant manager
Allah Rakha
Media Manager
Usman Khan
Trade Manager
Ali Raza
CEO
Muhammad khalid
Managing Director
ch.Ammanullah

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When the policies are being made, it’s important to deliver all the policies to the whole
organization, middle management works under the top management, the middle management of
Toyo Company CEO and Director.
Front line manager:
All the managers in the Toyo Company convey strategies and rules of the company in the form
of meeting. Through these meetings all employees of the company work efficiently and
effectively because everything is well defined to them.
CUSTOMERS TYPE:
TOYO is continually monitoring customer attitudes and requirements through market research.
This involves setting up small focus on groups of customers who express their ideas and
opinions about their needs and views on
different products.
Due to high quality and extreme standard, TOYO group of industries has a wide range of
customers and dealers not only in Pakistan but also the products have high demand in the foreign
market, e.g. Afghanistan, Korea, Saudi Arabia, Kuwait, South Africa and England. Mr.
Chaudary Iftikhar Ahmed, the Chief Executive of TOYO Industries said that he is not just
focusing on the local market alone he also understands the importance of exports as well. The

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customer range of TOYO is more in Afghanistan and low in England as compared to Gulf and
Middle East.
“ACHIEVEMENT AND AWARDS OF TOYO GROUP OF
INDUSTRIES”

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Capital Investment:
Limited budget is invested annually to every part of TOYO industry, approved by the
head office. TOYO group of industries capital investment is more than Rs. 3 to 4 billion which
depends upon the present and the past market value of their products. If extra budget is required
then that particular office put forward the request to the CEO of head office and CEO approves
the budget according to the need and situation. The machines which they used for manufacturing
products are more than Rs. 20 crore.
MARKET SHARE:
The market value of TOYO group of Industries was high in the years 2000-03 as compared to its
competitor Super Asia and Citizen. But due to the separation of its one member named as
“BOSS”, the market value of its share decreases and his competitors take benefit of it. But
market condition of share increased in 2007 to till now.

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 STARATEGIC MANAGEMENT:
Strategic management means what the managers do to developing the organizational actions and
decisions that determines the long run performance of the organization.
VISION:
“Constantly improving the skills of organization’s members to become the market leader in
every of our product, locally and regionally.”
Since 1995, being the manufacturer of plastic furniture, we have solid
plans to reproduce our best practices in every of our product across the
region. It is the VISION that every top level employee of the
organizational pyramid is clear about. The workforce will be the most
efficient in industry through multiple skill learning, teamwork and the
security of the safest work environment as possible as excellent citizen in the local and regional
community through our financial and human resources support and our sensitivity to the
environment.
MISSION:
“To continue to distinguish ourselves as the premier source for manufacturing unique and
high quality products and the very best professional
services.”
Our mission is to recognized as premier supplier to the market.
We serve by providing quality products to satisfy the needs of
our customers. We will continue our tradition of honesty,
fairness and integrity in relationship with our customers,
associates, shareholders, community and stakeholders.

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PLANS AND GOALS:
Planning is an essential element for any activity to
take place. The CEO of TOYO industries said that
they plan every minute of their organization lives,
covering all potential circumstances and situations.
MANUFACTURING PLANS AND GOALS:
TOYO group of Industries planned wisely and widely to cover all the aspects of the latest market
to take the fight of competition in the manufacturing field. Ch. Iftikhar Ahmed, the CEO of
TOYO group of Industries said that they want to expand the range and style of products of
TOYO INDUSTRIES to fully compete with the international market. So they always keep in
touch with their employees and gain up to date knowledge of market conditions. Toyo
manufacturing department duty is to know the consumers demand and choice and gap of time so
that they planned according to it and introduce new innovations in their products to satisfy the
need of the consumers. Since from its beginning, TOYO group of Industries want to polish
themselves in every product they design and manufacture and they do so by introducing new
products time to time.

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BCG Matrix
The model compares each business units of a company against its competitor in terms of market
growth and market share.
To help businesses further analyze its assets, the matrix divides the business units or products
into four categories, including:
Stars:
Furniture is considered in the star category and it is the Strategic Business Unit because it is
having high market share and generate the most cash. This generally results in the same amount
of money coming in that is going out. Stars can eventually become cash cows if they sustain their
success until a time that the market growth rate declines.

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Cash cows:
Home appliance is considered as the cash cow of industry.Cash cows are the leader in the
marketplace and generate more cash than they consume. These are business units or products
that have a high market share, but a low growth prospects. It should invest the amount either in
stars or question mark.
Dogs:
Business units or products that are dogs are those have both a low market share and low growth
rate. They don't earn a lot of cash, nor do they consume a lot. Most likely these aspects of a
business are making little, if any money. Dogs are generally considered cash traps because
businesses have money tied up in them, even though they are bringing back basically nothing in
return.. There strategic business unit of motorbike
Questions marks:
These parts of a business have high growth prospects, but a low market share. They are
consuming a lot of cash, but bringing little back in return. However, since these business units
are growing rapidly, they do have the potential to turn into a star. Fans
INTERNAl AND EXTERNAL ANALYSIS:
SWOT Analysis
Strength:
 Good Brand Image.
 Pioneer in Plastic chairs.
 Cover almost 60% of the total sale of plastic chairs in Pakistan.
 Quality Products based on the best available raw materials.
 A wide range of plastic chairs (main product) and other products.
 Qualified and skilled labor in the region.

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 Adoption of new technology
 Export their products
 Premium quality and elegant services
Weaknesses:
 Weak corporate culture (lack of communication among the departments).
 Employees are under stress by the management.
 Non participative management.
 Lack of fully functional and authorized HR department
Opportunities:
 Large domestic markets (lack of customers for Chinese products).
 Company has good market image so they can add new product lines
 Develop new products.
Threats:
 Low price competitors are the main threats for the company. (Toyo, Citizen and other
local firms)
 Threats from Chinese market due to low price products of same range
 Change customer taste
Critical analysis of the management patterns, weak areas that need to be
improved:
 Weak corporate culture (lack of communication among the departments)
 Employees are under stress by the management.
 Non participative management.
 Lack of fully functional and authorized HR department

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Hiring:
The major elements in the process are:
1) The definition of the job itself, often a formal job description rendered on paper, an important
aspect of which is determination of the compensation to be paid.
2) A process of recruitment.
3) Prospective employee interviews.
4) The job offer and related negotiations (if any)
5) Registration of the employee and related introductions and orientations.
6) Some kind of job training which may be minimal or may involve formal training programs.
The hire may be a permanent or temporary employee; this status will also influence the process.
Marketing Goals:
The marketing department of Toyo Industries promotes their products to increase the
reputation of their company in increasing rate. To achieve great progress in this regards, they
promote their products using different sources like T.V, news papers, radio, banners, Flex sign
boards etc. to increase in the awareness among the customers regarding the products, increase in
sales revenue, increase in the repetitive clients, enhancing the export level across the world. They
reserve a specific amount of money for marketing of their products. They overall planned to
invest specific amount of money on a specific department. They focuses on the satisfaction of the
customers to make them permanent so in this way their earning capacity can be increased
enhance long run performance and increasing life of the business.

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MAJOR COMPETITORS:
TOYO group of industries are established in 1995 producing plastic furniture at that time. It
worked for 5 years with his partner. But in year 2000, due to some reasons one part of TOYO
separates from it and appears as competitor in the market with the brand name of “BOSS”. Super
Asia and Citizen also the major competitors of TOYO industries. The CEO of TOYO said that
they keep their margin level low in order to keep the customers in touch, establish the great
position in the market continually and receive positive response from the customers.
STRATEGIES AND THEIR IMPLEMENTATION
TOYO
BOSS
CITIZEN
SUPER
ASIA

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ACTION PLAN:
To achieve their mission, TOYO industries have planned to increase the number of their
products. From the starting of the business to till now they had introduced approximately 5
products in market. But in 2011 and 2012, they will introduce there own Air Conditions,
Microwave Oven, Cooking range. The cost and the expected profit are being estimated. The
promotional activities are made through posters and pamphlets and introductory samples are
represented. The staff hiring strategies and marketing
strategies are planned.
IMPLEMENTATION:
After planning they organize the activities like which kind
of people are required and the process that would be
controlled by them under which situations are being
handled. They are hiring more efficient staff and mangers for implementation of strategies they
have planned. They build a new plant and install new imported machines for manufacturing of
their latest products.
EVALUATION OF THE STARTEGIES:
TOYO now start working on its new project. They invest a specific amount of money on it and
also they have imported the latest machinery in to their organization for manufacturing the
products.
ORGANIZATION STRUCTURE AND DESIGN:
The formal arrangement of jobs within the organization is called organization structure and
change the organizational structure is called organizational design.
WORK SPECIALIZATION:It refers to the degree to which tasks in the organization are
subdivided into separate jobs. In TOYO, there are different departments at which different
employees are located according to their skills and ability.

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The entire job is broken down into steps, each step completed by a separate individual. For
example in production department those people are working who are highly skilled and in sales
department those people are working who are fully confident and have ability to handle sensitive
situations regarding sales matters. Similarly many other workers’ jobs are divided in the
organization in the same way according to their working skills and ability. Due to work division,
TOYO make efficient use of employee’s skills and talent.
DEPARTMENTALIZATION
Departmentalization is the basis on which work or individuals are grouped together .Once
jobs have been classified through work specialization, they are grouped so those common
tasks can be coordinated. In TOYO there are five Departments.
1. Production Department
2. Marketing Department
3. Sales Department
4. Executive Body Department
5. Stores Department
TOYO GROUP OF
INDUSTRIES
PRODUCTION
DEPARTMENT
MARKETING
DEPARTMENT
SALES
DEPARTMENT
HUMAN
RESOURCE
DEPARTMENT
EXECUTIVE BODY
DEPARTMENT

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PRODUCTION DEPARTMENT:
The purpose of this department is to examine the capacity and amount of production of products
in the organization. The people in this department are high skilled and efficient who determine
how a product is produce and how much it produce. It assemble all functions needed to make a
particular product are placed under one executive.
MARKETING DEPARTMENT:
Marketing department sets the goals regarding the manufacturing of the products. The employees
in marketing department are working under their head. The duty of this department is to analyze
the market demand and report to their head according to it and also they promote of their
products through media to the ordinary people.
SALES DEPARTMENT:
Sales department involves selling the products. It is divided according to the domestic and
international level. The duty of this department is to selling the products to their clients and to
the market to their customers or dealers.
EXECUTIVE BODY DEPARTMENT:
This department involves the employees who engaged in the preparation of the main structure of
the products under the command of their head officer.
HUMAN RESOURCE DEPARTMENT:
HRM is the department which determines the employee’s performance, their
participation in the work, incentives allotment to employees and other employee’s related
matters.

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CHAIN OF COMMAND:
The chain of command is line of authority extending from upper organizational levels to the
lowest organization level, which clarifies who reports to whom. In TOYO, employees report to
their senior officers or they can directly report to the top manager depending upon the nature of
the report.
SPAN OF CONTROL:
The Span of Control in an organization is defined as the number of employees reporting directly
to one supervisor.
CEO
EMPLOYEES
SENIOR
OFFICERS

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PROCESS FOR CONTROL
The control in TOYO Company is Direct. It means an employee directly reports to it supervisor.
Financial Controls:
An approach to organizational boundary-setting. According to the financial control approach, a
company is responsible for an operation if it can direct the financial policies of the operation to
derive economic benefit.
Operational Controls:
Internal auditing is an independent, objective assurance and consulting activity designed to add
value and improve an organization's operations.
Roles of Information System:
It provides the information to the management, which is needed.
LEADERSHIP STYLE
CENTERALIZATION AND DECENTRALIZATION:
In TOYO, mostly decisions are made by CEO along with the senior employees by
holding meetings. All of employees have right to share their views on the matters then
ending decisions are made by choosing best
points.

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FORMALIZATION:
Formalization is the extent to which rules and procedures are followed in an organization. In
TOYO, many rules have been made by the organization for their worker regarding their jobs that
what to do and how to do. Workers follow these rules in order to contribute their efforts in
achieving the organizational goals. These rules also show how employees were rewarded for
their jobs.
DEMOCRATIC STYLE:
Democratic leadership, also known as participative leadership, is a type of leadership style in
which members of the group take a more participative role in the decision-making process. In
TOYO Leadership Style is democratic.
ORGANIZATION CULTURE

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TOYO has strong organizational culture because they have low rate of turnover. They are strong
ethically because they give attention on their employee’s problem and make sure that the
employees are fully satisfied. They are providing many extra benefits in the shape of funds to
meet the expenditure like marriage, health and for the domestic purpose which is based on
employee’s performance. Employees of the company are open and extremely co-operative.
There is openness and flexibility in working style. The employees are fully engaged with their
works and are involved in tasks which are given to them. Order of the day is result oriented
attitude. well known about their company and they are also provided with proper uniform to all
the employees those who are working in the production department as they said the focusing on
quality is our main objective so while performing the hoar of any employee can be fall in to the
product so that’s why they are being provided with caps during their work.
Decision Making:
Managers make consistent and value based decisions. Directors and mangers of the company
make decisions rationally and logically. They have carefully defined the problem and identified
all alternatives. In TOYO all the managers are rational and make logical decision to maximize
the organizational interest. There are no structured problems as such but it sometime faces
unstructured problems. And usually these problems are technical problems and to solve these
problems company have technical persons. They adopt Behavioral decision making in
operational decisions and apply analytical decision in the expansion.

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Decision making is takes place at the upper level of the organization. Lower level employees
carry out all the orders of the board of directors. In company usually decisions are made by upper
level management. They follow the decision making model as we have studied in our
management course.
EMPLOYEES TRAINNING AND COMPENSATION:
In order to achieve the desired organizational goals, TOYO group of industries provide
opportunities to the newly hired persons that they prepare themselves for respective job through
training programs for specific time period. The purpose of training is that the employees are
stable to maintaining quality and productivity. They are provided skilled persons to do job with
them and gain their experience of working. The senior workers continuously help the workers to
meet the need of their work. In this way they can also learn that how a work can be perform
efficiently.
COMPENSATION AND BENEFITS:
Developing an effective and appropriate compensation
system is an important part of the HRM department. TOYO
group of industries attract and retain the competent
employees who helps them in meeting the desired

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organizational goals and mission. They grant specific incentive over salaries to their employees.
Some bonuses are also provided to employees at some special events like i.e. Eid bonus. A
specific amount of money also grant to the persons for the marriage of their children. The
organization also provides scholarship to its employees for meeting the educational expenses of
their children.
HEALTH AND SAFETY OF EMPLOYEES:
Nobody wants to happen anything wrong in his business. So,
TOYO Industries also provides such an environment to the
employees in the organization that protects them from any
dangerous happening during the working hours. But we know risk
is everywhere if anything happens wrong with employees then
there is complete arrangement of providing first aid to the
employees. But when the employee has serious accident during work he is hospitalized and all
the expenses are beard by the company.

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TOYO industry is well known industry in GUJRANWALA as well as in PAKISTAN, because
of the diversity in their product line. TOYO Company is performing so well he captured the
international market quite successfully in a very short time. Super Asia is a big competitor of
TOYO Company however TOYO is competing with him quite efficiently, and progress by leaps
and bounds day by day.
Interest in joining the Organization:
This organization is good in dealing with employees, provides almost all facilities to them. Then
it gives any rewards-mostly in monetary terms, for encouraging the employees. I will also check
the salary package, then type of work, after that I will be able to decide that whether I should join
the organization or not.

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References
 www.toyoplastic.com.pk
 M. Usman Khan
Media Manager
Usmankhan381@hotmail.co.uk
0300-8711136
0324-8708045
 Mahiar Hassan Khan
Asst. Customer Relationship Manager
0347-9290364
 Adnan Ahmad Hashmi
Customer Relationship Manager
0322-5604412
 Other employees working over there

Toyo project mgt

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