This document discusses emerging opportunities in Latin America and provides 10 keys for leading in the future of Latin America. It notes that emerging markets will contribute more growth than developed countries in the coming decade. It advocates for designing low-cost solutions for big problems, developing strong local brands, growing before multinationals, building socially impactful companies, sending top executives to business schools, lowering organizational centers of gravity, creating processes for strategy ideas from employees, constant training, dreaming big, and being ready for personal transformation behind business transformation.