If you don't know where you want to go it doesn't matter which road you take

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Is design truly able to change the world? Only if there is a good plan. In my keynote for UX Poland 2019 I discuss the elements of a good design strategy: differentiation, obliquity, infinity and underpromise. Because if you truly want to be noticed and loved, you need to be “…mad, bonkers, off your heard..” - because all the great companies are.

Design

If you don't know where you are going
any road can take you there

insanity is doing the same thing
over and over again
and expecting a different result

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EFEKT UŚREDNIENIA RYNKU

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becoming an outlier

complex goals are best achieved
when you are not trying to achieve them
John Kay

OCZEKIWANIA vs DOŚWIADCZENIE
niska wysokaodpowiednia oczekiwana
STREFA TOLERANCJI

so, what kind of outlier do you wanna be?

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