1.
Making Social Media
Work for You "
Allan Gates, Revolution Strategy"
June 10, 2010"

2.
This is Allan"
• Partner and Executive Vice President
with Revolution"
• Leads the Tourism New Brunswick
account"
• Integrated communications strategist
and planner"
– Traditional media (TV/Radio/Print) +
Digital (Social Media/Online Ads/SEM/
SEO), PR"

3.
The Internet is
the most important
marketing tool for
Tourism Operators"

4.
Here comes
everybody

5.
Photo:
Flickr
User
Alex
Kess

6.
In the Old Days"
Advertising
Vehicles"
Your News "
Customer"
Message" Media"
Travel"
Trade"

7.
But now…"
Your Customer"
Message"

8.
ADVERTISING
KINDA
SUCKS

9.
Social Media is
an Opportunity"

10.
Advertising = $"
Social Media = time"

11.
There
are
112,291,180
Americans over
18 on Facebook"

12.
There
are
13,612,520
Canadians over
18 on Facebook"

13.
Facebook saw 540
million unique visitors
in April, 35% of web
users, and 570 billion
page views"

14.
45% of
Facebookʼs US
audience is 26
years old +"

15.
The fastest
growing
Facebook
segment is
females 55+"

16.
4 New
Rules"

17.
1
Itʼs Not"
(Just)
About
Your Web
Site"

18.
Photo:
Flickr
User
WillNotMove

19.
The Web Is An Ecosystem"

20.
2
Social
Media is
Just a
Channel"

21.
Photo:
Flickr
User
B
Rosen

22.
3
Donʼt Be
Boring"

23.
Photo:
Flickr
User
Kevin
McShane

24.
4
Itʼs a
Conversation"

25.
Photo:
Flickr
User
eye2eye

26.
Thanks"

27.
Allan Gates"
EVP, Revolution"
506-642-4445"
allan.gates@revolutionstrategy.com"
www.allangates.com"
Facebook.com/allangates"
@redgateca"
http://www.slideshare.net/agates99"