Using Social Marketing to Grow Your Business in 2009
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The time during which you can ignore social marketing has passed. But not to worry; it is very easy to get started! The presentation discusses how you can use blogs and other Social Marketing tools to show your expertise, raise awareness for your company and solutions, and give something back to the community. (This presentation will be delivered live to IBM Business Partners on 12/11/2008.)
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Using Social Marketing to Grow Your Business in 2009
- 3. About me
- 4. About you
- 5. About buying a new camcorder
- 8. …
- 9. But we’re not really here to talk about camcorders, are we?
- 10. We’re here to talk about Social Marketing
- 11. First, what Social Marketing is not
- 12. Social Marketing is not about sharing embarrassing middle school photos
- 13. Social Marketing is not about sharing embarrassing middle school photos
- 14. Social Marketing is a fundamental shift in the prominence and impact of community and word of mouth marketing
- 15. Social Marketing technology lets you monitor, contribute, and participate in the conversation
- 16. Remember the moral of our story: People listen to the community, not the company % of work-related purchases influenced by… Source: "Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection,” conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide. 53% 32% 26%
- 17. People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that conversation. I’m thinking about going with IDS for our new project IDS? Is that still around?
- 18. People have always talked about your solutions – you just usually didn’t know about it. The good news is that it’s now easier than ever to listen, contribute, and participate in that conversation. I’m thinking about going with IDS for our new project IDS? Is that still around? I’m thinking about going with IDS for our new project Go for it. IDS Rocks! We’ve been using IDS for years. Let me know if you have any questions. I’m with IBM. Can I help you with anything?
- 19. Which brings us to… Blogging your way to more business in 2009
- 20. Why blogging is important to your company
- 21. Why blogging is important to you
- 22. Here’s a little secret… But is anyone going to read my blog?
- 23. . . .Just ask Emerson Process Management No, really – people read this stuff?
- 24. You’re not in this alone… I’d like to blog, but where do I even start? 1st Thursday 2nd Thursday 3rd Thursday See www.adamgartenberg.com for details
- 25. Not ready for blogging just yet?
- 26. You can still join the conversation
- 27. Find a public or dedicated community site and join on in Channeldb2.com Facebook Search LinkedIn Search Bleedyellow.com PlanetIDS.com Planetdb2.com
- 29. How can you use social marketing?
- 30. How can you use social marketing?
- 31. At the very minimum, you need to be monitoring the conversation
- 32. Monitor what’s being said about your solutions and company Go set up a Google alert now. www.google.com/alerts Really. I’ll wait….
- 33. Monitor who is linking to you www.technorati.com www.google.com/blogsearch
- 37. Thank You [email_address] www.adamgartenberg.com twitter.com/agberg
Editor's Notes
- Photo credit: http://www.flickr.com/photos/stevegarfield/616793140/