2. Consumerism Definition:
“A modern movement for the protection of the
consumer against useless, inferior, or
dangerous products, misleading advertising,
unfair pricing, etc…”
The concept that a constant consumption of
products is good to the economy.
3. What is Consumerism?
Consumerism is a social economic ideology
that encourages the gain of good and services
in good amounts.
Globalization made the middle class rise at the
turn of the twentieth century.
Consumerism is considered a part of media
culture.
4. Who?
Big industries are always inventing and selling
more and better products in order to grow and
convince people to buy their products.
This helps them to gain money, but at the same
time it helps the economy a lot.
5. How?
Industries are always innovating with new
techniques to make people get engaged in their
products. This is called marketing ads and
sponsorship help. Industries have to convince
people buy their products.
6. When?
Consumerism is used as a reference to the
action of people buying goods and wants.
It originally started in ancient Egypt and ancient
Rome, however the concept of consumerism is
known since the late 19th century and early
20th century. The industrial revolution
7. Where?
Consumerism is everywhere, it is the idea of
needs and wants; supply and demand. You
need something, someone sells it, same with
the things you want.
Thats how all markets and industries work, they
innovate and create for people to start buying.
8. Why?
Consumerism started becoming politically and
economically vital for all markets, because the
more people buy, the more they won money
and good reputation. Industries are getting
more and more powerful thanks to the people
buying what they want and not what they need.
9. Consumerism Example BNW
The World State's emphasis on buying new
goods and immediately satisfying wants is
simply an exaggeration of the present attitude
in which happiness is defined as the ability to
satisfy needs and success as a society is
equated with economic growth and prosperity.
10. Consumerism Example BNW
"Ending is better than mending. The more
stitches, the less riches; the more stitches..."
These slogans are part of hypnopaedic lessons
that condition the children to believe that
mending their possessions is anti-social.
Instead, the children are taught to simply
buy another of the object they need.
11. Consumerism Example BNW
"You can't consume much if you sit still and read books."
This passage refers to the practice of conditioning lower-
caste children to dislike books. They do this by placing
the children in a room with books but then shocking them
and blaring loud noises whenever the children approach
the books. This is probably done for two reasons: so the
lower-caste people are not corrupted by the ideas in
books and so that they engage in activities with more
elaborate supplies.
12. Conclusion
In conclusion, consumerism is not necessarily
something good or bad, that depends on the
decision the consumer makes.
Depending on the product and the consumer it
can be a bad or good decision.
