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Top 10 PRCA Tips
1. Top 10 List: PRCA 3339PR Publications Amy Gemmel Senior, PR Major
2. 1. How to Use InDesign Online tutorials available at Adobe.com Endless possibilities for creating public relations publications of any kind Used by the pros for magazine covers, posters, etc.
3. 2. Creating a Brochure Each panel should present a unique set of facts Important to keep the C.R.A.P. principles in mind. Keep your target audience in mind
4. 3. (C.R.A.P.) Contrast Use colors opposite on the color wheel Choose fonts that stand out on a page Creates visual attraction on the page
5. 4. (C.R.A.P.) Repetition Similar font choices Color palette throughout document Use of similar images, or logos
6. 5. (C.R.A.P.) Alignment Proper use allows for easy reading Represents transitions in the text Left justification is preferred for most publications
7. 6. (C.R.A.P.) Proximity How related elements are grouped together Distance from important images/graphics to relevant text Poor placement creates confusion within the publication
8. 7. Complexities of Photography Lighting Distance Rule of 3 Mood Perspective Composition
9. 8. The World of Paper Many, many, many different types – Each with a specific use 80 lb. glossy paper is brochure paper It’s a messy process to create paper!
10. 9. Infographics Are Helpful Combines the mental picture with informative material Not only visually pleasing, but further understanding of important concepts
11. 10. Color is Key Blue is recognized as favorite color Color creates a visually pleasing aesthetic Has an impact on mood and draws attention to specific areas
Editor's Notes
Learning to use InDesign was by far the greatest achievement of my public relations publications class. I used this complex program to create my pride and joy – my brochure. All the hard work paid off in the end and now I have a very marketable job skill.
The C in C.R.A.P stands for Contrast. Contrast is a very important part in the publications process because it makes your document stand out.
Repetition is created through using a consistent format throughout your document. This can be found in text patterns, fonts, color palettes, images, and layout.
Alignment assures an easy read for your publication’s audience. Remember that we are taught to read from left to right, so left justification is preferred for most documents with a lot of text.
Proximity is the final element in the C.R.A.P. principles of design. Proximity makes the publication flow easily. If you fail to place things appropriately within the publication confusion ensues and the main points are lost.
I learned through the Poynter NewsU online course that photography is very complex. I had no idea all of the elements that went into the creation of an exceptional photo.
As I learned from a trip to the Eagle Print Shop, there are many different kinds of paper. Even though many publications make look the same, the paper used can make or break the final product. I also learned that 80 lb. glossy paper is used for printing brochures. It has a heavier “weight”, which means it will last longer. And as we learned from Mike Rowe on Dirty Jobs, making paper is a very messy process.
The use of Infographics can spice up a document and help those visual learners to fully grasp an important concept. Infographics are often used in news reports and throughout publications.
The use of color can make or break a good publication. A great publication will have an evenly distributed color disbursement throughout the document, drawing the reader’s eye through the publication.
