Social Media Week 2015 presentation at the agency2 HQ in London. Find out more at www.agency2.co.uk

1. @AGENCY2
#SMARTERSOCIAL
SOCIAL INSIGHTS:
TRENDS & TECHNOLOGIES 2016

2. @AGENCY2
#SMARTERSOCIAL
AGENDA
Trends
Tools
Tips

3. @AGENCY2
#SMARTERSOCIAL
AGENDA
Trends
Tools
Tips

4. ON THE UP
@AGENCY2
#SMARTERSOCIAL
DIGITAL AD SPEND PERCENTAGE SHARE OF TOTAL
ADVERTISING SPEND
BY COUNTRY 2015
1. UK 50%
2. NORWAY 45%
3. CHINA 43.6%
4. AUSTRALIA 43.3%
5. DENMARK 43.1%
6. NETHERLANDS 35.4%
7. CANADA 34.3%
8. US 31.3%
9. SWEDEN 30.5%
10. SOUTH KOREA 28.4%
SOURCE: eMARKETER

5. ON THE DOWN
@AGENCY2
#SMARTERSOCIAL

6. TOP PRIORITIES FOR CMO’S
@AGENCY2
#SMARTERSOCIAL

7. TOP PRIORITIES
@AGENCY2
#SMARTERSOCIAL

8. THE SKILLS NEEDED TO MANAGE SOCIAL
@AGENCY2
#SMARTERSOCIAL
Source: Social Bakers

9. THE GROWING ROLE OF THE SOCIAL MARKETER
@AGENCY2
#SMARTERSOCIAL

10. DRIVING SALES & BUILDING BRAND LOYALTY
@AGENCY2
#SMARTERSOCIAL
BRAND LOYALTY
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT

11. @AGENCY2
#SMARTERSOCIAL
AGENDA
Trends
Tools
Tips

12. IDENTIFY WHAT PEOPLE CARE ABOUT
@AGENCY2
#SMARTERSOCIAL
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT
http://www.socialinsightengine.com/

13. IDENTIFY TYPES OF CONTENT THAT IS SHARED
@AGENCY2
#SMARTERSOCIAL
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT
http://buzzsumo.com/

14. VOLUME AND TRENDS
@AGENCY2
#SMARTERSOCIAL
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT
http://topsy.com/

15. DON’T UNDERESTIMATE THE POWER OF THE DARK
@AGENCY2
#SMARTERSOCIAL
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT

16. VOLUME AND TRENDS PLUS PURCHASE INTENT
@AGENCY2
#SMARTERSOCIAL
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT

17. @AGENCY2
#SMARTERSOCIAL
AGENDA
Trends
Tools
Tips

18. THE ROLE OF SOCIAL MARKETER
@AGENCY2
#SMARTERSOCIAL

19. BEWARE
@AGENCY2
#SMARTERSOCIAL

20. BEWARE
@AGENCY2
#SMARTERSOCIAL

21. GOOD
@AGENCY2
#SMARTERSOCIAL
The challenge from Travel brand:
Drive bookings across key hotels
Target Audience: Young professionals
Result: Compared to content focused on product and discounts, our
insight driven posts significantly increased booking rates by over 5x,
with a CPA of 2.5x lower.
Insight: The Social Insight
Engine reveals that this
target audience is
predisposed to Michael
Palin and “trying interesting
foods”.

22. @AGENCY2
#SMARTERSOCIAL
Q&A
JOEL@ AGENCY2.CO.UK
0203 567 1381
@JOELDAVIS_