Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age

1. Once Upon a Company Time … The Science and Art of Storytelling in a Digital Age PRESENTATION/WORKSHOP OVERVIEW

2. 73% OF PEOPLE WOULD RATHER HAVE BUSINESSES TELL THEM STORIES THAN SELL THEM STUFF. IMPORTANCE

3. INSPIRATION “AUDIENCES ARE HARDER TO PLEASE IF YOU ARE JUST GIVING SPECIAL EFFECTS, BUT THEY ARE EASY TO PLEASE IF IT’S A GOOD STORY.” STEVEN SPIELBERG

4. ENVIRONMENT/CONTEXT “THE AVERAGE HUMAN DIGITAL ATTENTION SPAN IS 8 SECONDS, DOWN 50% VS. 2000 AND NOW LESS THAN A GOLDFISH.” SOURCE: MICROSOFT

5. OBJECTIVES ü  INSPIRE audiences on the need for storytelling and narraVves from the best organizaVonal storytellers ü  EDUCATE people on the art and science of good storytelling ü  HELP SEED/DEVELOP the audience’s own stories and provide canvases/processes to achieve success

6. KEY AUDIENCES •  Execu6ve Teams •  Change Agents/Intrapreneurs/Not-‐for-‐Proﬁts •  Marke6ng/Communica6ons/Agencies •  Digital Teams/Startups •  Corporate/Civic/Social Innova6on Groups

7. SEVEN LEAD COMPONENTS q  The Importance of Brand, Purpose & Story q  11 “SUCCESS” Ideas That Resonate q  The Key A_ributes of Great Stories q  Lead Storytelling Formats q  Keeping Stories Aﬂoat in the Digital Age q  Internal Engagement & External Outreach q  Storytelling Canvas & Roadmap

8. IDEA SPRINGBOARDS WITH “SUCCESS” Simple Unexpected Useful Concrete Credible Contextual/Timely CollaboraVve EmoVonal Escape Social Stories FRAMEWORK

9. OUR CREDIBILITY •  Have built stories for some of the world’s top brands as clients and agency leaders •  Deeply understand content-‐driven, social and aPen6on & trust-‐starved digital environments •  Interviewed 100+ of the leading customer engagement brands to learn best prac6ces •  Built an Exis6ng library of Storybuilding Canvas/ Workshop Tools

10. PERFORMANCE PRECOG & WIKIBRANDS MANAGING DIRECTOR SEAN MOFFITT’S presenta6ons and workshops deliver: •  Customiza6on for Each Audience •  Credibility & Professional Approach •  Energy, Provoca6on & Empathe6c Delivery •  Prac6cal & Valuable Tools and Content •  Fresh & Up-‐to-‐Date Insights

11. LET’S CONNECT WE ACCELERATE YOUR DIGITAL MATURITY www.precog.digital sean@precog.digtal www.wiki-‐brands.com sean@wiki-‐brands.com For all presentaVon and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 brandie@precog.digital

Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age

Sean Moffitt

Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age