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Wikibrands' Sean Moffitt itemizes the 100 pt criteria of leading websites and profiles 50 great websites in a first of a series of Wikibrand resources.. Plus, a link to the 4th annual Buzz Report survey.
Wikibrands Digital Engagement Resource Deck #1“Top 50 Websites” May, 2012 www.wiki-brands.com
Top 10 Wikibrand FactorsStrategy (FLIRT) Execution (MILCC)• Focus • Measurement/Metrics/• Language, Content Monitoring/Insight and Tone • Internalizing• Incentives and Community Outreach • Life Stage Planning• Rules, Guidelines and • Community Rituals Management• Tools and Platforms • Culture Building
“Customers don’t forgiveorganizations for bad websites”
“It takes 99% of us less than 4 seconds to determine if they want to stick around your website…” What’s it saying?
“Users spend most of their time on other websites…this meansthat users gear their expectations for your site by what they have learned to expect elsewhere.” Jakob Nielsen
Website Criteria – Overall Impact Overall Criteria Pts. Impact First Creates immediate wow, looks contemporary, /10 Impressions causes to sign up, engages for significant time Simplicity Uncluttered, readable, graphic/colourful, strong /5 calls to action, infographics/flowcharts, above the fold Uniqueness Distinctively branded, unique graphics, brand /5 consistency, look and feel diff. from competitors, Typography Dynamic Slider windows, Dynamic news feeds, Rollover /3 prompts, Real-time response and feedback Multimedia Varied and interesting use of animation, pictures, /2 video, music, mashups
Website Criteria - ContentContent Criteria Pts.Usefulness Helps users, up-to-date, interactive, provides real /3 value, customized, well-presented, breadth, has a point of viewTransparency Real people/employees, mission /3 statement/manifesto, policies and rulesCredentials Evidence of popularity, third party or customer /3 testimonials, Organizational authorityHuman/Fun Conversational language, Humour, Consistency /3 with audience, enthusiasm, Stories, leaves you wanting moreIncentives/Ne Dynamic stream of news, Campaigns, Offers, /3ws Competitions, External links, Opportunity for fame
Website Criteria - NavigationNavigation Criteria Pts.Search ability Internal search engines, menus, support, /3 mental model on what to expect when you clickLinks Graphic links, internal links, return to home /3 menu easy, links open in new windowsIntuitive Top options for clicking dependent on user /3 and place on site, priority of informationMenus Consistency of presence, descriptiveness /3Types of user New vs. returning user, Country and language /3reaction of user, Tiered user access
Website Criteria – User ExperienceUser Experience Criteria Pts.Usability Limited click to completion, no need to upload /3 new software, browser and monitor capability, Download speed, Cross platformKnowledge of Adaptive, flexible taxonomies, know history, /3users analytics inform experience, customizable environmentSecurity Safe for users to use, not flagged by filters, /3 password protectionTroubleshooting Strong Q&As, How-tos, Tracking orders/process, /3 Virtual live customer serviceEasy to Contact Availability of forms, contact us page, triage to /3 the right person in the organization
Website Criteria - FindabilityFindability Criteria Pts.Smart URL Short, intuitive, .com, Multiple vanity urls /3Metatags Own the best relevant words, each page /3and sufficiently tagged and namedKeywordsLinks Good level of working inbound and /3 outbound links, seamlessly linked micrositesPartners and Network of partners, community of /3Affiliates ambassadors, employee extensionsFunnel Social networks and content drive back to /3 website
Website Criteria - SociabilitySociability Criteria Pts.Blog Content Frequent, well-tagged, relevant, engaging posts, /3 Smart headlines, Strong user engagementSocial Top social network integrated apps, easy to /3Integration register through social profiles, activity linked to social network feedsCommunity Provides forums, crowdsourcing and /3 microcommunities for participation, community moderationEasy to link Compatible with all the key social networks, /3 automated actions/emails, widgetsParticipation Ability to participate, to give and receive, hear /3 and respond, real-time feedback, peer to peer capability, leaderboards
#7 Moo.com – The Loveable CommodityPros - Friendly tone of voice, visual impact, helpful user-generated hints and tips http://us.moo.com/
#8- Outside 127 Hours – User-Generated Video InspirationPros - Powerful use of video, competitive entries, inspirational http://www.127definingmoments.com/
#9- The Responsibility Project – From insurance comes conversation…Pros - Issues discussion, intercativity and guides, bringing to life a commodity product http://responsibility-project.libertymutual.com/
#10- SHFT – Curating the Best Sustainable Stuff to Notice and Talk About Pros - Great visual impact, well-categorized by activity, recognition for authors http://www.shft.com/
#11- NASA – Making Space Watchable Pros - Key headlines, images and multimedia http://www.nasa.gov/
#12- Mint – Bringing to Life Personal FinancePros - Clarity, simplicity, aggregated member data, user experience https://www.mint.com/
#13 - Tribeca Film – Telling the Stories of the StorytellersPros - Simple navigation, visual display, most popular posts, filmmaker profiles http://www.tribecafilm.com/
#14- Freelancer – Crowdsourcing simply explained..Pros - How it works, latest dynamic statistics, menu/category system http://www.freelancer.com/
#15 - Sundance Festival –A lot of content colourfully displayed…Pros - Dynamic slider, extensive drop down menus, clean aesthetic http://www.sundance.org/festival/
#16- Open Ideo – Posing Challenges to the Creative WorldPros - Ranking of challenges and status, key statistics and activity, optimism http://www.openideo.com/
#17- Crowdrise – Real-Time Call to Actions Pros - Focus on projects, events, people – visual impact above the fold http://www.crowdrise.com/
#18- Historypin – Creating a new category of visual website Pros - Creative idea, well-explained in video, clean and simple http://www.historypin.com/