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From Agile Outsource to Product
Source:
the way to the Own Product Company
Nikita Filippov
Product Manager @ Begun.ru, 2006 - 2008
Managing partner & Executive coach @ ScrumTrek 2008 - 2014
CEO @ O...
1. Why should we
leave outsource
paradigm?
Long-term
“Value
Added”
business
Short-term
“Cash
making”
business
Stable
market
Unstable
Outsource Products
Outstaff
New
Technologies
Long-term
“Value
Added”
business
Short-term
“Cash
making”
business
Stable
mar...
Risks
Time
O
utsource
Products
Time
Profitability
Products
Outsource
Outsource is like an Oil
● Happy if you find it in your country
● Easy to organize if you just exporting
○ Good News: Grea...
Outsource Products
Outstaff
New
Technologies
Long-term
“Value
Added”
business
Short-term
“Cash
making”
business
Stable
mar...
1. Why should we
leave outsource
paradigm?
2. How to create
opportunity to move
forward?
How to get
experience in the
prod...
Product Sourcing
The way of business partnering with
customer, where the vendor and
customer equily involved in product an...
Succes of the product relates on
how you start it
Customer satisfaction
vs
Customer success
Magic:disagreeing with
customer raises your
“per hour” rate
Tender procedure is not
an option
Requirements Gathering
vs
Design Creation
Customers know about
the new product no
more than you...
The New New Iteration
Zero
Release managment
vs
Metrics Management
Best way to kill the
product is to focus on
revernue
Focus on
Empathy
Focus on
growth of the
Userbase
No find the way
to earn the
money
Leave or repeat
on the new
market
Ready for Deploy
vs
Ready for Value
creation
Release is not something
about ending of the
sprint
It’s about blogpost
1. Why should we
leave outsource
paradigm?
2. How to create
opportunity to move
forward with
product expertise?
3. When to...
Start with a product
chip
Questions?
nfilippov@octoberry.ru
http://Octoberry.net
From outsource to productsource!
From outsource to productsource!
From outsource to productsource!
From outsource to productsource!
From outsource to productsource!
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From outsource to productsource!

We have a lot of businesses working in Ukraine as Outsource company. But all we know that outsource is not options as the long-term
business strategy. From the other perspective, there are a few firms that are trying to move to the product development but it too risky
for two reasons:
— You need to invest your money and losing your margin.
— You have no any experience in product management or startup landing neither fundraising.
We in Octoberry, start to work as Product Sourcing company three years ago. We find this way very useful to gain experience in product
management and fundraising and after we moved to own product development and we want to share our case. In this talk, we will
discuss:
— What is product sourcing?
— Why product source.
— Five steps key steps to run Product Source project
— Moving from product source to Product Company

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From outsource to productsource!

  1. 1. From Agile Outsource to Product Source: the way to the Own Product Company
  2. 2. Nikita Filippov Product Manager @ Begun.ru, 2006 - 2008 Managing partner & Executive coach @ ScrumTrek 2008 - 2014 CEO @ Octoberry Octoberry is a product and service design company
  3. 3. 1. Why should we leave outsource paradigm?
  4. 4. Long-term “Value Added” business Short-term “Cash making” business Stable market Unstable
  5. 5. Outsource Products Outstaff New Technologies Long-term “Value Added” business Short-term “Cash making” business Stable market Unstable
  6. 6. Risks Time O utsource Products Time Profitability Products Outsource
  7. 7. Outsource is like an Oil ● Happy if you find it in your country ● Easy to organize if you just exporting ○ Good News: Great value for the money if demand is high ○ Bad News: If you have a lot of competitors you have to drop the price ○ Worst News: it gives nothing to your country and the local market ● Good if oil can reproduce by itself :)
  8. 8. Outsource Products Outstaff New Technologies Long-term “Value Added” business Short-term “Cash making” business Stable market Unstable ?
  9. 9. 1. Why should we leave outsource paradigm? 2. How to create opportunity to move forward? How to get experience in the product development?...
  10. 10. Product Sourcing The way of business partnering with customer, where the vendor and customer equily involved in product and service design.
  11. 11. Succes of the product relates on how you start it
  12. 12. Customer satisfaction vs Customer success
  13. 13. Magic:disagreeing with customer raises your “per hour” rate
  14. 14. Tender procedure is not an option
  15. 15. Requirements Gathering vs Design Creation
  16. 16. Customers know about the new product no more than you...
  17. 17. The New New Iteration Zero
  18. 18. Release managment vs Metrics Management
  19. 19. Best way to kill the product is to focus on revernue
  20. 20. Focus on Empathy Focus on growth of the Userbase No find the way to earn the money Leave or repeat on the new market
  21. 21. Ready for Deploy vs Ready for Value creation
  22. 22. Release is not something about ending of the sprint It’s about blogpost
  23. 23. 1. Why should we leave outsource paradigm? 2. How to create opportunity to move forward with product expertise? 3. When to start your own product initiative?
  24. 24. Start with a product chip
  25. 25. Questions? nfilippov@octoberry.ru http://Octoberry.net

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