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Key Account Management And The Pharmaceutical Industry The Rationale For Change

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Alan Gillies
Alan Gillies

A short overview of the changes in the Pharmaceutical Industry that are driving companies to embrace a Key Account Management Approach over the Traditional Share of Voice Model

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Key Account Management And The Pharmaceutical Industry The Rationale For Change
Key Account Management And The Pharmaceutical Industry The Rationale For Change
Key Account Management And The Pharmaceutical Industry The Rationale For Change
Key Account Management And The Pharmaceutical Industry The Rationale For Change
Key Account Management And The Pharmaceutical Industry The Rationale For Change
Key Account Management And The Pharmaceutical Industry The Rationale For Change

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