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Ryan Frederick, Point Forward Solutions @ Aging2.0 | Washington, DC (8 Nov 2012)
Special Presentation for What Seniors Housing is Today, Why It Will Change and What it Means to theA strategic consulting firm serving the Seniors Housing & Care and Ecosystem of Innovators Health Care Services industries
85% of 75+ Population 15% of 75+ Population 2.9M units 900K units 500K units 1.5M units Page 2
Survey of Cost of Assisted Living Across Country Page 3
Consumers Will Look for Greater Value Recent study indicated that 15% of residents were very satisfied, 45% satisfied and 40% neutral or worse. Therefore, unsatisfied outnumbered those very satisfied by over 2.5 to 1. The implied “net promoter score” is 25%, lower than any industry SAT Metrix tracks. Page 4
Consumers would Prefer to Age in Place over Institutional Living Consumers have a strong preference to age at home rather than in an institutional setting – nearly 90% prefer home (AARP, 2010) As a result and with greater options to age in place, consumers are delaying moving into institutional care. Key implications include: Page 5
LeadingEdge Boomers & Silents Different than GI Generation Silents vs. GI Generation: Expectation of Choices, Options Value vs. Just Price Greater comfort with Technology Less Trusting of Institutions, Marketing Page 6
Current and Future 65+ are Less Wealthy & More Fearful Average Net Worth Decreased from 2007 to 2010 by 39% to levels from early ’90s Seniors (65+) have an Increasingly Negative View of the Future Boomers (cohort 50 to 64) are Fearful of the Future Page 7
Entering a Period of Disruptive Innovation Field ripe for Disruptive Innovation Thinking and Thinkers If you have a new innovation, understand how it impacts today’s Seniors Housing providers? Are they partners or competitors? If your are a Seniors Housing provider, how can you innovate and keep pace with anticipated changes? Are you best solely cultivating innovation internally? If not, which innovative companies can you partner with and why?
GPS for Senior Care Strategic consulting firm based in Baltimore, MD Convergence of trends – aging in Independent Living place at home and within Seniors Assisted Living Dementia Care Housing, shifting consumer Operators Entrance Fee CCRCs Skilled Nursing preferences and changing Hospitals government policy – is altering landscape of senior care Service Partner with owners and executive Investors Providers teams to devise winning strategiesHealth Care Services Institutional investorsOutsourced services, including food Boards, including Not For ProfitTechnology solutionsSuppliers Page 10