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IL
CROWDFUNDING
E IL FANDOM
Corso: Social Media
A.A. 2014/2015
Comunicazione, ICT e Media
Docente: Vellar Agnese
Relatori:...
CROWDFUNDING
è una forma di
microfinanziamento su piattaforme
online che vede la partecipazione di
un grande numero di per...
CARATTERISTICHE DI UNA
CAMPAGNA
CROWDFUNDING
 Descrizione del progetto
 Goal
 ( ed eventuali stretch goal)
 Perks
 Du...
Caratteristica fondamentale è la
COMMUNITY
LA CREAZIONE DI
UN’ECONOMIA AFFETTIVA
- IL CASO DI VERONICA MARS -
LA CAMPAGNA SU KICKSTARTER
PRODUZIONE GRASSROOT
-IL CASO DI DARK RESURRECTION-
VOLUME 1 (2007)
VOLUME 0 (2011)
VOLUME 2 (in corso)
Ideato, diretto e ...
COMUNICAZIONE SUI SOCIAL
Prodotto di
nicchia
Scarso Feedback
Comunicazione Monotona
BIBLIOGRAFIA E
SITOGRAFIA
• Vellar, Agnese «Le industrie culturali e i pubblici partecipativi: dalle comunità di fan ai
so...
GRAZIE PER
L’ATTENZIONE
Il crowdfunding e il fandom
Il crowdfunding e il fandom
Il crowdfunding e il fandom
Il crowdfunding e il fandom
Il crowdfunding e il fandom
Il crowdfunding e il fandom
Il crowdfunding e il fandom
Il crowdfunding e il fandom
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Il crowdfunding e il fandom

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Publié le

Ricerca svolta per il corso di SOCIAL MEDIA - Università degli Studi di Torino. Dipartimento di Culture, Politica e Società.

Comparazione di due campagne di crowdfunding: Veronica Mars e Dark Resurrction.

Analisi effettuata utilizzando il tool Amico.ws.

Publié dans : Médias sociaux
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Il crowdfunding e il fandom

  1. 1. IL CROWDFUNDING E IL FANDOM Corso: Social Media A.A. 2014/2015 Comunicazione, ICT e Media Docente: Vellar Agnese Relatori: • Andaloro Roberta • Casella Michele • Guzzardi Bianca
  2. 2. CROWDFUNDING è una forma di microfinanziamento su piattaforme online che vede la partecipazione di un grande numero di persone, bypassando i metodi tradizionali
  3. 3. CARATTERISTICHE DI UNA CAMPAGNA CROWDFUNDING  Descrizione del progetto  Goal  ( ed eventuali stretch goal)  Perks  Durata ottimale 30 giorni  Updates
  4. 4. Caratteristica fondamentale è la COMMUNITY
  5. 5. LA CREAZIONE DI UN’ECONOMIA AFFETTIVA - IL CASO DI VERONICA MARS -
  6. 6. LA CAMPAGNA SU KICKSTARTER
  7. 7. PRODUZIONE GRASSROOT -IL CASO DI DARK RESURRECTION- VOLUME 1 (2007) VOLUME 0 (2011) VOLUME 2 (in corso) Ideato, diretto e prodotto da Angelo Licata Spin-off di Star Wars, George Lucas
  8. 8. COMUNICAZIONE SUI SOCIAL
  9. 9. Prodotto di nicchia Scarso Feedback Comunicazione Monotona
  10. 10. BIBLIOGRAFIA E SITOGRAFIA • Vellar, Agnese «Le industrie culturali e i pubblici partecipativi: dalle comunità di fan ai social media» Roma, Aracne (2015) • http://henryjenkins.org/ • http://www.kicktraq.com/projects/559914737/the-veronica-mars-movie-project/ • http://techcrunch.com/2014/03/16/veronica-mars-totally-adequate-kickstarter/ • http://www.wired.it/play/televisione/2014/03/19/veronica-mars-film-fan/ • https://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project • http://darkresurrection.com/it/ • https://www.facebook.com/pages/Dark-Resurrection/32626740114 • https://twitter.com/D_Resurrection/
  11. 11. GRAZIE PER L’ATTENZIONE

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