Discovering Social Learning presentation given at Forging the Partnership 2011 DOD/USDA Family Resilience Conference in Chicago, IL - 90 minute workshop, speakers: Karen Jeanette, Anne M Adrian, Ashley Griffin & Craig Wood

1. Discovering Social Learning through Social Media Karen Jeannette, University of Minnesota-eXtension [email_address] Anne Mims Adrian, Auburn University-eXtension [email_address] Ashley Griffin, University of Kentucky-eXtension [email_address] Craig Wood, University of Kentucky-eXtension [email_address] Forging the Partnership April 2011

2. Forging the Partnership April 2011

3. How many have a military affiliation? How many have an Extension affiliation? Those that didn’t raise your hand what is your background? How many of you participate in social networks? Which ones? Would you consider yourself a beginner, average or expert user of social media? When you read the title of this workshop and decided to attend, what did you hope to learn? Forging the Partnership April 2011

5. Social Networking Participation 47% of online American participate in social networks Forging the Partnership April 2011

6. Social Networking Participation flickr.com/photos/vermininc/3070779130/ 96% of teens have joined social networks.

11. Map your Learning Network http://apps.asterisq.com/mentionmap/#user-chw159

12. Social Media

13. CHW Social Network Experts Books e-books e-books e-books Books Colleagues

17. So, how do I get started using Social Networks. There are so many to choose.

18. How do I manage all of them? Which one would be best?

20. How do I find a friend or colleague? http://people.extension.org

21. http://people.extension.org How do I find a friend or colleague?

22. http://people.extension.org How do I find a friend or colleague?

23. http://people.extension.org How do I find a friend or colleague?

24. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 1 Write for Web 2 Participate In Online Networks 3 Use social tools 4 Host/ facilitate conversations 5 Evaluate

25. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 1 Write for Web

27. Content Attributes Descriptive Titles Keywords Sub-headings Bulleted Lists Images Video Links Ability to Share Content Carry on Conversation Unique and One-of-a-Kind

28. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 2 Participate In Online Networks

31. Seek. Sense. Share. http://www.bethkanter.org/seek-sense-share/ http://www.jarche.com/2010/10/network-learning-working-smarter/ Forging the Partnership April 2011

32. Personal or Professional? Personal Professional Forging the Partnership April 2011

34. Seeking Keeping Up (w/ feed readers) Forging the Partnership April 2011

37. Social Network Landscape Customer Communication Brand Exposure Traffic to site SEO Good! Okay! Bad! http://mashable.com/2011/03/11/social-media-marketing-chart/ Forging the Partnership April 2011

38. Customer Communication Brand Exposure Traffic to site SEO Great for engaging people who interested Traffic is decent thanks to share and like, unique visitors low Pages are great for exposure and increasing presence. Little to no value except for blog links Forging the Partnership April 2011

42. Customer Communication Brand Exposure Traffic to site SEO Keyword search to track what people are saying about you Potential large, but promote to heavy and turn followers off Website integration, engage customer in a viral way Value to site is limited. Shorten URLs no value Forging the Partnership April 2011

45. Customer Communication Brand Exposure Traffic to site SEO Tagged photos of events can help identify Click through rates are low Participation in related groups might get your photos viewed by others Heavily indexed in search, passing links and page rank, inbound links Forging the Partnership April 2011

48. Customer Communication Brand Exposure Traffic to site SEO Video is powerful, powerful channel engaging users, responding to complaints, links Goes to videos, hyperlink in description & channel Powerful branding tools, build your channel, promote via high traffic sites, brand videos Links back to site videos rank high, incr. exposure Forging the Partnership April 2011

52. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 4 Host facilitate conversations

53. Step 4: Host/Facilitate Conversations Forging the Partnership April 2011

54. Who?What ’s possible ? Discover Learn Innovate Forging the Partnership April 2011

55. Why Facebook vs. Twitter vs. Blog? Forging the Partnership April 2011 Facebook Twitter Blog Email updates

57. Interesting…yet educational Forging the Partnership April 2011

58. Family Resiliency Conference April 2011 Create Sharing Opportunities

59. Where else can you host conversations? Forging the Partnership April 2011

60. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Social Media Engagement Potential Building & sustaining relationships at new scales, and new levels 5 Evaluate

62. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ 1 Write for Web 2 Participate In Online Networks 3 Use social tools 4 Host/ facilitate conversations 5 Evaluate

64. Resources Extension Social Media Guide (beginners) collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/ Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension Penn State College of Agriculture Social Media Best Practices agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices Agrilife Extension Social Media Guide http://agrilifeweb.tamu.edu/us/social/ Forging the Partnership April 2011

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