As an internet marketer or community manager, you have the power to turn customers into one of your strongest, most cost-effective marketing teams. By creating great experiences for customers during good times and bad, they'll share their successes and demonstrate the value you've given them to a broader audience, much to the delight of your marketing and customer service teams.
I've included examples of companies that do a great job of this already, including Mailchimp, Think Geek, and Fab.com.
8. @aaron_wheeler #MozCon
When a customer shares their good vibes you’re gonna:
Acquire
New
Customers
Retain
Old
Customers
Increase
Their
Spend
Decrease
Their
Rage
9. @aaron_wheeler #MozCon
When a customer shares their good vibes you’re gonna:
Acquire
New
Customers
Retain
Old
Customers
Increase
Their
Spend
Decrease
Their
Rage
Build links Build community
23. @aaron_wheeler #MozCon
Peggy Olson
Chief Copywriter, SC&P
INTERNAL MEMORANDUM
TO: Customer Service Department
Dear Customer Service Team,
Want to receive fewer emails and calls answering repeat questions?
1. We’ve set up a place for creating help content.
2. I’ve attached a list of FAQs we see via search.
3. I’ve also attached the Beginner’s Guide to SEO.
Let’s work together, shall we?
XOXO Peggy