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Aztec Beer Marketing Plan Targets Young Professionals

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Armin Heurich
Armin Heurich
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Aztec Beer Marketing Plan Jacob Evelyn, Dawson Baker, Jesse Polenberg, Raffi Lizaralde, David Halpern
Ideas of the Era- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ideas of the Era cont. ,[object Object],[object Object],[object Object],[object Object]
Product example #1 - Budweiser ,[object Object],[object Object],[object Object],[object Object]
Product Example #2 - Carlton Draught ,[object Object],[object Object],[object Object]
What types of products would succeed? Why? ,[object Object],[object Object],[object Object]
Product Definition ,[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A B C D Performance Price
Positioning ,[object Object],[object Object],[object Object],[object Object]
Communication Strategies ,[object Object],[object Object],[object Object],[object Object]
Packaging & Fulfillment ,[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object]

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