Servicescapes

Servicescapes How physical surroundings can influence the behaviors of both customers and employees By Justin Finlinson Section III

Service Environments ,[object Object],[object Object]

Customers & Employees ,[object Object],[object Object]

Why Should I Care About Servicescapes? ,[object Object],[object Object],[object Object]

Individual Behaviors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Interactions ,[object Object],[object Object],[object Object]

Designing the Servicescape ,[object Object],[object Object],[object Object]

Environment and Cognition ,[object Object],[object Object],[object Object],[object Object]

Environment & Emotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Environment & Physiology ,[object Object],[object Object]

Response Moderators ,[object Object],[object Object]

Dimensions of the Servicescape ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ambient Conditions ,[object Object],[object Object],[object Object],[object Object]

Spatial Layout and Functionality ,[object Object],[object Object],[object Object],[object Object]

Signs, Symbols, and Artifacts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Managerial Implications ,[object Object],[object Object],[object Object],[object Object]

Real World Example ,[object Object],[object Object],[object Object]

Source : M. J. Bitner, “Servicescapes: The Impact of Physical Surroundings on Customers and Employees,” Journal of Marketing 56 (April 1992), 57–71.

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Servicescapes