10. [Driver 1] Mobile Devices Penetration
+
Mobile penetration percentage, Q2 2013
11. [Driver 2] Emergence of Mobile Internet
The technology and the speed of mobile internet has evolved through various ‘G’s generations
Analog, CircuitSwitched
Voice links were
poor, capacity was
low, and security
was almost nonexistent
2G
support high rate of
voice but limited data
transfers
2.5G
3G / 4G
additional features
such as packetswitched connection
(GPRS) and enhanced
data rates
much higher data
rates, global
roaming and are
intended primarily
for applications
other than voice
12. [Driver 3] Mobile Applications
The Simon was the first device that can
be properly referred to as a
"smartphone“ on 16 August 1994 by
BellSouth under the name Simon
Personal Communicator
Static App
Integrated
When it all started
What it looks like
today
Informative
Pushed updates
Rigid
Friendly
Real-time
Sensory Based
*
Integrated
Proactive
Trading
*
*
Individual Lifecycle
Business Lifecycle
Information
Sensors Based
Business
Entertainment
News
stock prices
Directory
Get directions
locations of service
QR Code, Augmented
Reality
NFC..etc.
Mobile banking
Ticket reservations
Trading
Utility payment
Social Network
Screen savers
Videos and Music games
16. Key Value
Convergence of these forces: Entering an “Always on” era
•Anytime
•Access anytime
we need it
•Everyone
Leveraging
human networks
Social
Reach
larger
Better
services to
the citizens
Added
convenienc
e and
flexibility
Mobile
Big
Data
Cloud
Cost
reduction
Efficiency
•Anything
•Any information
that matters
Transforma
tion/moder
nization
•Anywhere
•Delivery Platform
that allows people
to come together
anytime, anywhere
17. Quick Wins
Prioritization Process
Criteria
Long List of eServices
Service 1
Service 1
Service 2
Service 3
Service 3
Service 4
Service 4
Service 5
Service 5
Service 7
Service 6
Key Questions
Short List of eServices
Service 8
Service 7
Service 12
Service 11
Service 9
Service 10
…
Service 11
Service 141
Service 12
How often would a
citizen / resident
typically use this services
during the course of a
year?
Would a large portion of
the population use this
service?
Does the service cater to
a broad segment of the
population?
Frequency of
Usage
Service 9
Service 8
Target
Population
Volume Usage
Service 13
…
Service 312
Filtering Criteria:
Is this service transactional? If yes,
proceed, else de-prioritize
Is this service simple to complete? If
yes, proceed, else de-prioritize (i.e.,
job application, welfare application
were de-prioritized)
Innovative
Value Driven
eServices with identical priority scores were
further sorted based on three mobile-related
criteria (sensor-based, real time and masscommunication enabled)
23. Success Stories – Mobile Apps
Centralized eGovernment
Apps Store
• Centralized Mobile App store
for Bahrain Government Apps
• Bi-lingual Interface
• Responsive Design;
compatible with Mobile &
Desktop browsers
• Reviews and Rating on Apps
45 % of users used “Student Exam App” to Check their Results in June
2013
Internal Document
25. Uptake and citizen engagement mechanisms
Practical & Valuable - Mobile / Apps
Customer Incentive / Loyalty Programs
On average 70% of people in every GCC country have a
smart phone
Offering rewards (e.g., discounts, prizes and privileges) to
encourage increased eServices usage and adoption
Governments all around the world are increasingly
providing services through mobile
The target population for the incentive programs can be
both citizens and government entities
Gamification
Governments are infusing attributes of gaming – fun,
competition, recognition, status, etc. – into delivery of
services to influence uptake
June 2013
User Experience
Constituents are expecting seamless experiences and
interactions with Governments through usage of advanced
e-Services (e.g., exchanging images, geo-coordinates, 24/7
access)
29. Are my Apps effective
Technical View
User view
•
Number of downloads.
•
Number of users
•
•
Measure how frequent visits
•
Product view
•
Down time
•
Rendering speed
Modification &
•
User handling
enhancements
are, and compare with the
Ease of modification
•
User friendliness poll
•
Platform versions your
number of users.
•
Bug Ratio
•
Time is spent within the app.
•
Scalability
•
Feedback on the application
app is available
30. Maintain Maturity
Collect the data based
on preset evaluation
criteria
Data
Analyze the data and
run different
hypothesis
Analysis
Enhance
Include features and
recommendation based
on the analysis
31. Kano Model
Basic Attributes
Features that the product
must have in order to meet
customer demands
Performance Attributes
A better performance attribute
will improve customer
satisfaction. Price is closely
tied to performance attributes
Excitement Attributes
Excitement attributes are
features unforeseen by the
client but may yield
paramount satisfaction.
So Are we ready for innovative change ?.....
32.
33. Advancing Bahrain to New Heights
Thank You
Internal Document | External Document
