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©STRATAGAZE CONSULTING PRIVATE LIMITED
THISFILEISFORTHESOLEUSEOFTHECLIENTAND NOTTOBE
REPRODUC...
PROPRIETARY AND
CONFIDENTIAL
TODAY’S AGENDA
2
IDEA TO VENTURE
I. Business Model
Analysis
Business Models
and Building Bloc...
PROPRIETARY AND
CONFIDENTIAL
ABOUT ME
3
2008 2011 20132012 2014 2015
PROPRIETARY AND
CONFIDENTIAL
I. BUSINESS MODEL ANALYSIS
1 • What are Business Models?
2 • Examples of Business Models
3 • ...
PROPRIETARY AND
CONFIDENTIAL
SO, WHAT IS A BUSINESS MODEL?
Capture
Value
Deliver
Value
Business
Model
5
Business
Plan
Busi...
PROPRIETARY AND
CONFIDENTIAL
EXAMPLES OF BUSINESS MODELS
YouTube – Advertising Model
Grofers – Hyperlocal App Based Grocer...
PROPRIETARY AND
CONFIDENTIAL
THE 9 BUILDING BLOCKS
7
PROPRIETARY AND
CONFIDENTIAL
BUSINESS MODEL CANVAS
8
PROPRIETARY AND
CONFIDENTIAL
BMA CASE STUDY - GROFERS
9
Local Stores
Suppliers/Stockists
Delivery
Order Servicing
App Main...
PROPRIETARY AND
CONFIDENTIAL
SOME TECHNIQUES FOR BMA
Visual Brainstorming/Canvas
Customer Insights
Scenario Analysis and S...
PROPRIETARY AND
CONFIDENTIAL
RESOURCES FOR BMA
• Market Research:
• Google Forms and SurveyMonkey
• Skype can be a great t...
PROPRIETARY AND
CONFIDENTIAL
II. MARKET RESEARCH CONCEPTS
1 • What is Market Research?
2 • Overview of MR Techniques
3 • S...
PROPRIETARY AND
CONFIDENTIAL
WHAT IS MARKET RESEARCH?
Market
Research
Primary Secondary
Qualitative Quantitative
13
Unders...
PROPRIETARY AND
CONFIDENTIAL
STEPS OF ANY MR ACTIVITY
Planning
Preparation
FieldworkAnalysis
Final
Action Plan
14
PROPRIETARY AND
CONFIDENTIAL
OVERVIEW OF MR TECHNIQUES
15
PROPRIETARY AND
CONFIDENTIAL
STARTUP STAGE WISE
APPLICATIONS
16
Market Sizing and Validation Sales Feedback Research Brand...
PROPRIETARY AND
CONFIDENTIAL
BASIC MR ON A BUDGET
Conduct PESTEL,
SWOT, 5
FORCES –
Internal/External
Get Micro and
Macro D...
PROPRIETARY AND
CONFIDENTIAL
RESOURCES FOR DIY MR
• Read More industry Blogs and Journals
• Primary Data Collection
• Surv...
PROPRIETARY AND
CONFIDENTIAL
CONTACT INFORMATION
Ahmer Khan, Director
Email: AhmerKhan@Stratagaze.com
Mobile: +91 987 156 ...
PROPRIETARY AND
CONFIDENTIAL
ABOUT STRATAGAZE CONSULTING PVT.
LTD.
Stratagaze Consulting strives to provide tech forward
S...
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Business Model Analysis and Market Research for Startups and Entrepreneurs

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This presentation discusses Business Model Analysis and Market Research for Startups and Entrepreneurs. The talk was delivered by Ahmer Khan on June 20 2015, at a W2E event in Gurgaon, India.

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Business Model Analysis and Market Research for Startups and Entrepreneurs

  1. 1. PROPRIETARY AND CONFIDENTIAL ©STRATAGAZE CONSULTING PRIVATE LIMITED THISFILEISFORTHESOLEUSEOFTHECLIENTAND NOTTOBE REPRODUCED, CIRCULATED OR DUPLICATED WITHOUTPERMISSION. IDEA TO VENTURE June 20, 2015 Prepared For: www.stratagaze.com info@stratagaze.com Ahmer Khan AhmerKhan@Stratagaze.com +91 987 156 4433
  2. 2. PROPRIETARY AND CONFIDENTIAL TODAY’S AGENDA 2 IDEA TO VENTURE I. Business Model Analysis Business Models and Building Blocks Techniques and Resources for BMA II. Market Research Market Research Concepts Techniques and Resources for MR
  3. 3. PROPRIETARY AND CONFIDENTIAL ABOUT ME 3 2008 2011 20132012 2014 2015
  4. 4. PROPRIETARY AND CONFIDENTIAL I. BUSINESS MODEL ANALYSIS 1 • What are Business Models? 2 • Examples of Business Models 3 • Building Blocks of Business Models 4 • Business Model Canvas 5 • Techniques for BMA 6 • Resources for BMA 4
  5. 5. PROPRIETARY AND CONFIDENTIAL SO, WHAT IS A BUSINESS MODEL? Capture Value Deliver Value Business Model 5 Business Plan Business Model
  6. 6. PROPRIETARY AND CONFIDENTIAL EXAMPLES OF BUSINESS MODELS YouTube – Advertising Model Grofers – Hyperlocal App Based Grocery Delivery Gillette, HP – Bait and Hook McDonald’s – Franchise Model Skype – Freemium Model Snapdeal – Marketplace Model Netflix, Spotify – Subscription Model 6
  7. 7. PROPRIETARY AND CONFIDENTIAL THE 9 BUILDING BLOCKS 7
  8. 8. PROPRIETARY AND CONFIDENTIAL BUSINESS MODEL CANVAS 8
  9. 9. PROPRIETARY AND CONFIDENTIAL BMA CASE STUDY - GROFERS 9 Local Stores Suppliers/Stockists Delivery Order Servicing App Maintenance Marketing Mobile App Brand Local Network Distribution Channel Logistics Network Cash Flow Order Grocery and other recurring use supplies from the comfort of your smartphone, get swift delivery and discounts. Speed, Quality, Price, Comfort, Convenience. On Demand Self Motivated Ordering System Control over ordering Mobile App Online Print/Radio/TV WOM Mass Market, Local Diversified Mobile Friendly Innovators and Early Adopters Yuppies Homemakers Working Couples Students Businesses Low Price Value Proposition Need to discount Profit from high volumes and low margins Cost of logistics and tech Marketing Costs Order Sales Commission from retailers Grofers – Hyperlocal Logistics (B2C)
  10. 10. PROPRIETARY AND CONFIDENTIAL SOME TECHNIQUES FOR BMA Visual Brainstorming/Canvas Customer Insights Scenario Analysis and Storytelling Macro and Micro Analysis Brainstorming Sessions PESTEL, SWOT, 5 FORCES 10
  11. 11. PROPRIETARY AND CONFIDENTIAL RESOURCES FOR BMA • Market Research: • Google Forms and SurveyMonkey • Skype can be a great tool for conducting interviews with customers and mentors if they are beyond reach. • Secondary Research, Blogs • The Business Model Generation Canvas helps understand the overall picture better, and for the founders to brainstorm. • The founders/co-founders should carry out these exercises on their own in the beginning. • However, more often then not there will be a time when fresh ideas will stall and an outside perspective is always recommended. • Also, carrying out these exercises may require more high level thinking from a trained outsider, and so Business Model Generation experts can be considered at this stage. 11
  12. 12. PROPRIETARY AND CONFIDENTIAL II. MARKET RESEARCH CONCEPTS 1 • What is Market Research? 2 • Overview of MR Techniques 3 • Startup Stage Wise Applications 4 • Basic MR on a Budget 5 • Resources for MR 12
  13. 13. PROPRIETARY AND CONFIDENTIAL WHAT IS MARKET RESEARCH? Market Research Primary Secondary Qualitative Quantitative 13 Understanding needs and wants of target market Gain Insights about a market to formulate strategy The art of asking questions, scales and unbiased research Get outside view. Don’t rely on your gut!
  14. 14. PROPRIETARY AND CONFIDENTIAL STEPS OF ANY MR ACTIVITY Planning Preparation FieldworkAnalysis Final Action Plan 14
  15. 15. PROPRIETARY AND CONFIDENTIAL OVERVIEW OF MR TECHNIQUES 15
  16. 16. PROPRIETARY AND CONFIDENTIAL STARTUP STAGE WISE APPLICATIONS 16 Market Sizing and Validation Sales Feedback Research Brand Research Online Research Marketing Tracking Customer Satisfaction Test Market Research Product Test Research Demand Estimation Segmentation and Competitor Usage, Competitor Research Pricing Research
  17. 17. PROPRIETARY AND CONFIDENTIAL BASIC MR ON A BUDGET Conduct PESTEL, SWOT, 5 FORCES – Internal/External Get Micro and Macro Data – Secondary Resources Get detailed Understanding of Competitors Conduct Surveys with Target Market – Google Forms, SurveyMonkey Interviews and Mentors Meetings – F2F or Skype Shopper Intercept and Focus Groups Online Forums, Social Networks and Email Events, Talks and Seminars Test Market and Feedback Industry Reports 17
  18. 18. PROPRIETARY AND CONFIDENTIAL RESOURCES FOR DIY MR • Read More industry Blogs and Journals • Primary Data Collection • SurveyMonkey, Google Consumer Surveys, FB Polls, Wufoo • Online Panel Providers, Online Forums • Basics of Statistical Analysis • Google!!! • Search, Adwords, Keyword Research, Google Trends • Blogs, Industry Portals and Online News Portals • Existing Research Reports • Google Scholar and University Records • Traffic Research: Alexa, Quantcast • Business Model Canvas, Customer Empathy Map • LinkedIn People, Company Search and Groups • Commission a Market Research Firm or Consultant • Generally more efficient, reliable and unbiased 18
  19. 19. PROPRIETARY AND CONFIDENTIAL CONTACT INFORMATION Ahmer Khan, Director Email: AhmerKhan@Stratagaze.com Mobile: +91 987 156 4433 ------------------------------------------------------- ---------------------------- Stratagaze Consulting (Pvt. Ltd) Email: info@stratagaze.com Web: www.stratagaze.com 19 We would be happy to answer any of your questions. Looking forward to serving you. Thank You.
  20. 20. PROPRIETARY AND CONFIDENTIAL ABOUT STRATAGAZE CONSULTING PVT. LTD. Stratagaze Consulting strives to provide tech forward Strategic Marketing services to give your brand the boost that it needs. We are experts in Marketing Research, Advance Marketing Analytics, Digital, Online, Social Media Marketing/ Measurement and Strategic Marketing Consulting Services. The company is founded on years of experience of serving top global companies (Fortune 500), top consulting giants as well as local businesses, around the world. 20 Armed with high quality, modern tools and techniques, quick turnaround time, end-to-end capabilities and cost-effective solutions, Stratagaze strives to act as a strategic partner instead of a mere supplier. Technology, Value Consciousness, Strategic Thinking, Design Ethic and Customer Centricity are some of our key values. Contact us: info@stratagaze.com | www.stratagaze.com

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