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“Are we nearly
                           there yet?”
                                      Alex Housley



              ...
LBS in 2004

                     • Higher Cost - location lookup, data usage
                     • Lower Usability - sma...
2009...




Friday, March 20, 2009
2009: Social Explodes

                     • 175 million Facebook users.
                     • Twitter is “going nuclear...
Relevance

                     • Information overload.
                     • Limited time and screen real estate.
      ...
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Friday, March 20, 2009
Platform War

Friday, March 20, 2009
“HUH?”




Friday, March 20, 2009
What is it good for?



Friday, March 20, 2009
Absolutely
                         everything*

                               *well, not quite everybody


Friday, March...
Platform War

                     •   800m app downloads from 13.7m iPhone users.

                     •   3.2 billion p...
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
Target Audience?




Friday, March 20, 2009
What a mess...



Friday, March 20, 2009
So, where’s the money?

                  • The location based services
                         opportunity is huge!
    ...
So, where’s the money?

                     •   Free isn’t always the best price.

                     •   Subscription....
Partner FTW

                     •   Don’t reinvent the wheel.

                     •   Find a niche and differentiate.
...
Friday, March 20, 2009
“The future is relevance; the
                 context of not only where I am
                  but what I’m doing, who I ...
Mr T on Mobile:
                         http://bit.ly/mrtmobile

                                Thanks!

Friday, March 2...
Prochain SlideShare
Chargement dans…5
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Being Location Aware

My perspective on location-based services as presented at mashup* Being Location Aware on 19th March 2009.

You can find out more on this blog post, including more on location privacy: http://is.gd/oJmA

You can find me on Twitter:
http://twitter.com/ahousley

Thanks,
Alex

  • Soyez le premier à commenter

Being Location Aware

  1. “Are we nearly there yet?” Alex Housley mashup* - Being-Location-Aware @ Ogilvy UK 19th March 2009 Friday, March 20, 2009
  2. LBS in 2004 • Higher Cost - location lookup, data usage • Lower Usability - small screen size, UI flexibility • Less Awareness • of social software • of location based services Friday, March 20, 2009
  3. 2009... Friday, March 20, 2009
  4. 2009: Social Explodes • 175 million Facebook users. • Twitter is “going nuclear”. • Growth across all demographics. Friday, March 20, 2009
  5. Relevance • Information overload. • Limited time and screen real estate. • We need filters! • We have unique trust networks. Friday, March 20, 2009
  6. Friday, March 20, 2009
  7. Friday, March 20, 2009
  8. Friday, March 20, 2009
  9. Friday, March 20, 2009
  10. Friday, March 20, 2009
  11. Friday, March 20, 2009
  12. Friday, March 20, 2009
  13. Platform War Friday, March 20, 2009
  14. “HUH?” Friday, March 20, 2009
  15. What is it good for? Friday, March 20, 2009
  16. Absolutely everything* *well, not quite everybody Friday, March 20, 2009
  17. Platform War • 800m app downloads from 13.7m iPhone users. • 3.2 billion people with mobile phones. • New devices, location-aware SDKs, app stores... • Great news for LBS developers - be excited :-) Friday, March 20, 2009
  18. Target Audience? Friday, March 20, 2009
  19. Target Audience? Friday, March 20, 2009
  20. Target Audience? Friday, March 20, 2009
  21. Target Audience? Friday, March 20, 2009
  22. Target Audience? Friday, March 20, 2009
  23. What a mess... Friday, March 20, 2009
  24. So, where’s the money? • The location based services opportunity is huge! • Location is a commodity. • Lower barriers to entry. Friday, March 20, 2009
  25. So, where’s the money? • Free isn’t always the best price. • Subscription. • Advertising - hyper-local is the future. • By-products - data, APIs, unique to your business... Friday, March 20, 2009
  26. Partner FTW • Don’t reinvent the wheel. • Find a niche and differentiate. • Consume great APIs & Frameworks (Rummble API, Google Geolocation, Y!OS, Virtual Earth, Skyhook XPS) • Work together. Friday, March 20, 2009
  27. Friday, March 20, 2009
  28. “The future is relevance; the context of not only where I am but what I’m doing, who I am, where I will be.” - AJS Friday, March 20, 2009
  29. Mr T on Mobile: http://bit.ly/mrtmobile Thanks! Friday, March 20, 2009

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