Being Location Aware
•Download as KEY, PDF•
11 likes•1,589 views
My perspective on location-based services as presented at mashup* Being Location Aware on 19th March 2009. You can find out more on this blog post, including more on location privacy: http://is.gd/oJmA You can find me on Twitter: http://twitter.com/ahousley Thanks, Alex
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Being Location Aware
- 1. “Are we nearly there yet?” Alex Housley mashup* - Being-Location-Aware @ Ogilvy UK 19th March 2009 Friday, March 20, 2009
- 2. LBS in 2004 • Higher Cost - location lookup, data usage • Lower Usability - small screen size, UI flexibility • Less Awareness • of social software • of location based services Friday, March 20, 2009
- 3. 2009... Friday, March 20, 2009
- 4. 2009: Social Explodes • 175 million Facebook users. • Twitter is “going nuclear”. • Growth across all demographics. Friday, March 20, 2009
- 5. Relevance • Information overload. • Limited time and screen real estate. • We need filters! • We have unique trust networks. Friday, March 20, 2009
- 6. Friday, March 20, 2009
- 7. Friday, March 20, 2009
- 8. Friday, March 20, 2009
- 9. Friday, March 20, 2009
- 10. Friday, March 20, 2009
- 11. Friday, March 20, 2009
- 12. Friday, March 20, 2009
- 13. Platform War Friday, March 20, 2009
- 14. “HUH?” Friday, March 20, 2009
- 15. What is it good for? Friday, March 20, 2009
- 16. Absolutely everything* *well, not quite everybody Friday, March 20, 2009
- 17. Platform War • 800m app downloads from 13.7m iPhone users. • 3.2 billion people with mobile phones. • New devices, location-aware SDKs, app stores... • Great news for LBS developers - be excited :-) Friday, March 20, 2009
- 18. Target Audience? Friday, March 20, 2009
- 19. Target Audience? Friday, March 20, 2009
- 20. Target Audience? Friday, March 20, 2009
- 21. Target Audience? Friday, March 20, 2009
- 22. Target Audience? Friday, March 20, 2009
- 23. What a mess... Friday, March 20, 2009
- 24. So, where’s the money? • The location based services opportunity is huge! • Location is a commodity. • Lower barriers to entry. Friday, March 20, 2009
- 25. So, where’s the money? • Free isn’t always the best price. • Subscription. • Advertising - hyper-local is the future. • By-products - data, APIs, unique to your business... Friday, March 20, 2009
- 26. Partner FTW • Don’t reinvent the wheel. • Find a niche and differentiate. • Consume great APIs & Frameworks (Rummble API, Google Geolocation, Y!OS, Virtual Earth, Skyhook XPS) • Work together. Friday, March 20, 2009
- 27. Friday, March 20, 2009
- 28. “The future is relevance; the context of not only where I am but what I’m doing, who I am, where I will be.” - AJS Friday, March 20, 2009
- 29. Mr T on Mobile: http://bit.ly/mrtmobile Thanks! Friday, March 20, 2009
Editor's Notes
- I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
- I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
- I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
- I believe we’re now past focusing upon early adopters and should focus upon location based apps that appeal to the early and late majority.
- Paid customers usually give an app / service more time. Rummble’s free app experienced 30% drop off on subscription / sign up. The free app generated more bad reviews.
- Location is a commodity.