1. DISMOIOU & COCA COLA
By: Marie Charbonnier, Akram Nehmé and
Alexandra Humnicki

2. What is SoLoMo?
 Short for Social, Local and Mobile
 Underlines and follows the success of changing
technology
 Creates a synergy between social networks, geo-
localization and smart-phones.
 Allows company to assist customers in real time and
space to selling points
 Inspires brands to create new tools and methods of
interacting with their customers

3. How can a SoLoMo Campaign be
Successful?
 Firstly, focus on the target: their needs & habits
 Secondly, must be innovating, entertaining, or useful, but
simple and easy to use and understand and relevant to the
company’s products
 R4- right people, right activities, right places, right time
 The use of SoLoMo, must be a social connection offering
more than simply promotions and reductions.

4. A Case Study: Dismoiou & Coca-
Cola
Dismoiou Coca-Cola
 SoLoMo mobile application  Works with Dismoiou to
create innovating geo-
 Geo-localizes the user to localized marketing
offer them a search engine operations: promotions,
in order to find products & communication on selling
services around the points, and to create a buzz
consumer on social media.
 Creates a social community  An example: Coca-Cola &
to rate and comment Subway: creation of an
various points of interests online ‘scratch’ game that
allows customers to win a
 Virtual word of mouth PS3 when in a Subway
adapting informationCocathe
Dismoiou & to –Cola Coca-Cola & Subway
users profile

5. Defining the Success of
SoLoMo
 Success Criteria's:
* Numbers of participants
* Increase revenues /sales
* Immediate echoes in various medias, internet sites, etc…
* Buzz on social networks
* Brand notoriety in surveys
* Data Collection and data analysis
 Results for the Dismoiou & Coca-Cola:
* Significant increase in sales revenue
* Positive feedback on the web
* Improve customer relationship by offering interesting
advantages
* Allows the company to know where their products are mostly

6. For Who is SoLoMo?
 Best used by companies who have numerous selling points and
for whom customers will be willing to engage with the brand due
to a strong brand identity
 Companies whose target group is relatively young (18-40 years
old) and very agile with smart-phones
 Best used by companies with a large budget and already well
implemented on the market (e.g Coca-Cola, Jimmy Choo,
American Express, Nike, Starbucks etc…)
 The Company must have selling points in concrete places (e.g
not like youtube etc…) due to the need for concrete meeting
points between the company and the customers.

7. And For the Hospitality
Industry?
 Because the industry is based on location and an
interaction between the company and customers, SoLoMo
seems to be a perfect marketing tool for this industry,
especially in term of customer loyalty, but also enhancing
guests to share their comments/experiences on social
media.
 Furthermore, the use of SoLoMo, must involve a win-win
situation. For example, if a hotel wants its guests to share
their positive experience, the guest should be rewarded, for