Ideas for 3D launch of Peanuts 60th anniversary

1. Ideas for 3D Launch of
Peanuts 60th Anniversary

2. Company
• Create added value for marketers and consumers
• By leveraging augmented reality and other contemporary
technologies
• To develop entertaining and socially-compelling
marketing solutions
• Focused on sports, entertainment, and shopping
There’s More Than Meets the Eye
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3. Brief
• Launch the Peanuts 60th Anniversary celebration in 3D
• Provide added value for merchandise purchases
• Create 3D solution: Online application site
– Peanuts characters, stories
– Augmented reality technology
– PC screen and Webcam
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4. Idea Assumptions
• Merchandise and integrated marker mechanism are TBD
– Select best product for consumer and for presenting the AR
experience within tech and Webcam-user position limitations
• For all ideas, application uses Webcam to read marker
mechanism and display respective 3D models and their
actions so they appear in front of the user
– Consider inclusion of Webcam partner with offer
• User’s PC interactions (i.e., key strokes, keywords,
blowing into the microphone, etc.), marker mechanism
movements, or combo of these methods will trigger
interaction with the experience—these are TBD
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5. Ideas

6. Jazz Band Dance Party
• Play Peanuts theme song, AR ―Rock Band‖ style
• 3D models of characters’ signature dance moves
• Record video of your performance and score
• Record voice message in trombone-plunger
mute style of Peanuts adults
• Send link to friends to signup, translate your
voice message, and view your performance
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7. Beagle Versus Baron
• As Snoopy, WWI flying ace, avoid The Red
Baron’s air fire and take him down
• Control 3D model of Snoopy in outfit, flying on
doghouse
• Record video of your performance and score
• Record voice message in trombone-plunger
mute style of Peanuts adults
• Send link to friends to signup, translate your
voice message, and view your performance
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8. ―Longest Story Ever Told…‖ In 3D
• View published Peanuts comic strips in 3D
• Trigger the appearance of AR panels yourself
• A different comic strip is presented periodically
• Integrate comics and existing social functionality
in partnership with Comics.com
“The longest story ever told
by one human being.”
–Prof. Robert Thompson,
Syracuse University
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9. Never-Before-Seen Content
• Explore exclusive, animated experiences
– Map of the Peanuts neighborhood
– Look inside Snoopy’s doghouse
• Spin around 3D models of these previously
inaccessible environments
• Take pictures of yourself with the scenes
• Record voice message in trombone-plunger
mute style of Peanuts adults
• Send link to friends to signup, translate your
voice message, and view your pictures
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10. Bringing Cartooning To Life
• Trace line art of Peanuts characters to bring
them to life in 3D
• Trigger the appearance and animation of 3D
models with your simple sketches
• Take pictures of yourself, your drawing, and the
3D characters generated
• Record voice message in trombone-plunger
mute style of Peanuts adults
• Send link to friends to signup, translate your
voice message, and view your work
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11. Make Charlie’s ―Someday‖ (Or Not)*
• With your help, Charlie can finally kick that football
and fly that kite
• Control 3D models of Charlie’s football and kite in
successive games
– Hold football still as Charlie tries to kick it
– Fly kite as Charlie holds tight to its string; avoid kite-eating
tree
• Record video of your performances and scores
• Record voice message in trombone-plunger mute
style of Peanuts adults
• Send link to friends to signup, translate your voice
message, and view your performances
*Alternatively, Charlie still can’t win but you can wait the longest
to pull the football and try and keep the kite in the air the longest
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12. The Gift of Psychiatric Help for 5¢
• Let Lucy help you or someone you
select, with an interactive chat
• 3D model of Lucy in her psychiatrist
stand responds to your questions or
comments
• Buy Lucy’s time for 5¢ per session,
for yourself or as a gift via e-mail link
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13. Beagleaoke
• Keep Snoopy dancing by singing two of his popular
hits, AR ―Rock Band‖ style
• 3D models of Snoopy in outfits, signature dance
moves
• Choice of two songs with words and voice cues:
―Flashbeagle‖ and ―Suppertime‖
• Record video of your performance and score
• Record voice message in trombone-plunger mute
style of Peanuts adults
• Send link to friends to signup, translate your voice
message, and view your performance
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