PSA script

1. PSA Script & Guidelines
Aiden Yeh, PhD
Wenzao Ursuline University

2. Abbreviations & Vocabulary
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VO= Voice Over
MVO= Male Voice Over
FVO= Female Voice Over
SFX= Sound Effects
Fade in
Fade Out
Music
b/g= background

3. Sample :30 script
TITLE: A MESSAGE FROM ----

6. • American Cancer Society
• It’s tough to quit smoking. Just ask any of the 50
million Americans who continue to puff away,
even though they know the toll it takes on health
and longevity. When it comes to breaking this
lethal habit, the most effective tool is willpower.
The American Cancer Society now offers a free
video for those smokers who feel they can’t quit
alone. Call the AMERICAN CANCER SOCIETY
today, at 1-800-575-2424.
http://www.edgestudio.com/node/3804?printview=true

7. Red Cross
• HOLIDAY RCO :30
• EVERY NINE MINUTES, THE AMERICAN RED CROSS
BRINGS HELP AND HOPE TO PEOPLE IN NEED…
AND THE NEED DOESN’T TAKE A HOLIDAY. EVERY
DOLLAR YOU GIVE HELPS US DO MORE OF WHAT
WE DO. WHETHER IT’S A NATURAL DISASTER THAT
DEVASTATES THOUSANDS, OR A HOME FIRE THAT
AFFECTS A SINGLE FAMILY, THE RED CROSS IS
THERE WITH ARMS BOTH OPEN AND FULL. THIS
HOLIDAY SEASON, GIVE SOMETHING THAT MEANS
SOMETHING. PLEASE DONATE TODAY AT
REDCROSS.ORG.
http://www.redcross.org/about-us/media/public-service-advertising/live-read-scripts

9. You need to submit this next week:

10. Logo Studies
https://psa.nab.org/

11. Files you need to hand in
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Your PSA Video
2 Print Ads
PSA Video Script
Team Members’ Roles & Responsibilities