National HIV Prevention Conference 2019 Mini-session.

1. Live Video
on Any
Budget

2. Hello
HIV.gov is a gateway to all domestic U.S. government HIV & AIDS testing, treatment,
& research information.
Funded by the Secretary’s Minority AIDS Initiative Fund, HIV.gov is deeply invested
in modeling the effective use of digital media to strengthen our public health work
and empower partners to more effectively achieve their missions.
INTRODUCTION

3. Live video can cut through noise
Live video can be more effective
Live video can be more authentic
WHY LIVE?

5. THREE
STATISTICS ON
VIDEO
CONTENT
Live videos on Facebook have an
engagement rate of 4.3% compared
to 2.2% for non-live videos
Cisco projects that global internet
traffic from videos will make up 82%
of all consumer internet traffic by
2021.
https://blog.hubspot.com/marketing/visual-content-marketing-strategy
Videos 20 minutes in length or
longer account for 55% of total
video consumption time on
smartphones.

6. CASE STUDIES
Bring Our Audience With Us
International AIDS Conference
Educate Our Audience
APHA Digital Tools Panel

7. CASE STUDIES
Educate - Digital Tools
Facebook Live Panel with Pew
Storytelling - Stigma
World AIDS Day Snapchat Story

8. BEST PRACTICES
PLANNING
PRODUCTION
MANAGEMENT
METRICS

9. PLANNING TECHNICAL
Production Crew
Camera + Lights + Mic + Software
Computer/Tablet/Phone + Low Cost Software

10. PLANNING CONTENT
➔Live video doesn’t mean spontaneous. Plan in
advance
➔Create a standard introduction that includes
background on the speaker or organization
➔Write out your main points in advance and
practice
➔Have a final call to action for every video

11. MANAGEMENT

12. METRICS
In the
Moment
Ongoing

13. Any
Questions?

14. Aisha Moore
aisha_moore@jsi.com
Jessica Holli
jessica_holli@jsi.com
Virtual Office Hours
bit.ly/HIV_VOH